013: Documentation and running Snapmarket like a software company

Summary

In this conversation, Brandon and Parker discuss the importance of documentation in their work at Snapmarket. They talk about the benefits of documenting processes, the need for a systematic approach, and the goal of running Snapmarket like a software company. They also explore different documentation tools and the importance of buy-in and engagement from team members.

Keywords

documentation, processes, systems, software company, tools

Takeaways

• Documentation is essential for ensuring consistency, efficiency, and scalability in work processes.
• A systematic approach to documentation allows for incremental improvements and makes it easier to onboard new team members.
• Choosing the right documentation tool is important, and it should align with the needs and preferences of the team.
• Running Snapmarket like a software company involves combining creative and open-ended marketing strategies with structured processes and systems.

Chapters

00:00

Introduction and Setting the Context

03:09

Scalability and Onboarding with Documentation

07:05

Running SnapMarket Like a Software Company

08:30

Choosing the Right Documentation Tool

11:40

Exploring Different Documentation Tools

13:11

Conclusion

Creators and Guests

Host

Brandon Giella

Co-founder of Snapmarket

Host

Parker Smith

Co-founder of Snapmarket

What is Redemptive Marketing Podcast?

Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.

Learn more at Snapmarket.co/philosophy