The Negotiation

In this episode of The Negotiation, we welcome back Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies, a firm that is dual headquartered in Beijing and Vancouver that drives online revenue for global brands in China, Japan and Southeast Asia through data, analytics, e-commerce solutions, essential support services, and more. Charles shares insights on how technology is transforming the creative space in APAC. He talks about how brands and marketers can harness these changes to improve their creativity, marketing and sales performance and how WPIC is supercharging those efforts through their new creation, Creative Labs. We also discuss the democratization of content creation, social commerce strategies, the adoption of Livestream globally, gamification of the purchasing experience, and much more. Enjoy!

Show Notes

In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies.  Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates why it is critical for brands to lean into creative marketing if they hope to drive growth in the region. He talks about how brands and marketers can harness the significant evolutions in digital platforms and digital commerce in Asia today to improve their creativity, marketing and, ultimately, sales performance. In particular, he gives pointers that help brands learn how to leverage social media and social commerce on platforms like Douyin for product discovery, brand affinity and awareness, and conversions.  Enjoy!
 
Topics Discussed and Key Points:
  • Charle’s background. 
  • The importance of creativity in APAC for all brands.
  • The democratization of content creation.
  • How technology is transforming the creative environment in the APAC region.
  • Social commerce strategy and best practices.
  • The adoption of e-commerce live streams globally.
  • Gamification of the purchasing experience.
  • Between traditional and social commerce, which is stronger?
  • Consumer product discovery shifts.

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.