UBCNews - Business

New episode highlights the value-packed model behind Mosquito Shield

Show Notes

Today, we’re excited to announce the release of a brand-new episode of Franchise Marketing Radio that puts the spotlight on Mosquito Shield, one of the most resilient and scalable franchise models in the home services category.

This episode features Michael Moorhouse, President of Mosquito Shield and Decorate With Lights, who shares how the company has evolved over more than two decades. With 17 years of hands-on leadership, Moorhouse has guided Mosquito Shield’s transformation from a local pest control business into a nationally recognized franchise brand known for customer-first innovation and operational excellence.

Listeners will get an inside look at how Mosquito Shield delivers industry-leading results—boasting a 90%+ customer retention rate, thanks to a proprietary pest control formula and dynamic service scheduling that adapts to real-time mosquito pressure and local weather. These differentiators create reliable, recurring revenue for franchisees and a dramatically better customer experience.

The episode also explores how the brand uses technology to drive efficiency across its network. Tools like predictive weather modeling, AI-powered routing, and granular territory targeting give franchisees the ability to plan smarter, serve faster, and optimize operations on the fly.

To solve for seasonality, the company launched Decorate With Lights, a premium holiday lighting business developed by Moorhouse and his leadership team. This bolt-on model uses the same customer base and workforce to extend franchise revenue into the fall and winter—while also increasing technician retention and brand visibility during off-peak months.

Since joining the Five Star Franchising platform, Mosquito Shield has gained access to expanded IT resources, professional coaching, and marketing systems that have helped franchisees scale faster while maintaining operational quality.

If you’re exploring franchise opportunities—or simply want to hear how a well-led brand builds a high-performing, tech-enabled business—this episode is for you.

Listen now at franchise now.media and explore AI Opportunities at franchise now.AI Franchise Now City: Colorado Springs Address: 860 Robbie View Website: https://franchisenow.ai

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