Talk Commerce

In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital transformation in B2B. Arno also shares insights on pricing complexities, customer relationships, and the changing expectations of younger business owners. He advises businesses to understand their B2B buyers' needs and to form a multidisciplinary team to drive digital transformation. The episode concludes with Arno promoting Sana Commerce as a solution for B2B e-commerce storefronts.

Show Notes

In this podcast episode, Arno Ham, the CTO of Sana Commerce, discusses his role at the company, his passion for technology, and the challenges of B2B e-commerce. He emphasizes the importance of direct integration with ERP systems and the need for digital transformation in B2B. Arno also shares insights on pricing complexities, customer relationships, and the changing expectations of younger business owners. He advises businesses to understand their B2B buyers' needs and to form a multidisciplinary team to drive digital transformation. The episode concludes with Arno promoting Sana Commerce as a solution for B2B e-commerce storefronts.

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com