Austin Next

What do global trends affects on startups, the art of selling, startup accelerators, and the future lizard king all have in common? They are all just a few of the diverse and intersecting topics that I explore today with Joe Merrill,  Co-Founder and Partner at Sputnik VC.

Episode Highlights
  • Sputnik ATX invests in pre-seed startups across various sectors, attracting companies from around the world, including Vietnam, Japan, and France, while focusing on "training nerds on how to sell." 
  • Austin is seen as a welcoming place for international startups due to its competitive marketplace and cultural acceptance, offering a less expensive and more supportive environment compared to Silicon Valley.
  • Successful global sales demonstrate cultural flexibility, while understanding at the end of the day selling is still selling no matter what country you are in.
  • Startups need to embrace adaptability by understanding how macro events affect them, leveraging international markets, and utilizing global talent pools to remain competitive and innovative 
  • What's Next Austin
    • "I really feel strongly that the next great wave of technology is going to be coming from this state and Austin specifically leading that because this is where the rebels are. This is where the people are who want to just dramatically change the status quo and other places have become the status quo."

Joe Merrill: Blog, LinkedIn, X/Twitter
Sputnik ATX VC:
Website, LinkedIn, X/Twitter

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Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

What is Austin Next?

Austin's evolution into a global innovation superstar is at the heart of Austin Next. We uncover insights into the region's transformation and what it means for ecosystem building.

Our exploration extends to emerging trends, technologies, and their convergence. Using Austin as our real-world case study and experts from around the world, we aim to understand the true nature and mechanics of innovation.