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Hey there, Salon and Spa superstars.

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Welcome to Salon Swagger, your go-to podcast for all things commission-based salon and spa
ownership.

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I am Brie, your host for this episode, and I am here with an amazing special guest.

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Jenelle is literally one of the most favorite people in my heart in this entire universe,
and I am honored that she has taken time to spend with us today.

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If you want to know what a girl boss looks like, she is right here with us in studio.

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What's up, Jenelle?

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Hi, thanks for having me.

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Honor to be here.

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How are you doing?

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Great, very, very busy, very good.

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I love it.

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So Jenelle and I have known each other for probably about five years now.

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And when I say this girl is amazing, it is not an understatement.

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She owns several barber shops around the country.

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We actually became acquainted when she was looking for mentorship to grow her business and
hit some really massive goals that she really wanted to hit.

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So I had the pleasure of coaching Jenelle for a couple of years.

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And throughout our time together, I witnessed her go from a solo barber

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unthinkable numbers as a solo, then she hired a team.

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She completely stopped providing services and focused on business growth, broke a ton of
freaking barriers, if I do say so myself.

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And now she is just, she's just franchising your business.

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She's out there rocking it in every way.

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Holy smokes, I can't think of a better success story than that.

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So I just want you to know that I am so proud of you.

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and everything that you have accomplished.

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You're making me blush, thank you.

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And I'm trying to, I can't like joke.

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A compliment like that from you is a compliment and then there's a compliment from you.

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Ha ha.

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Oh, well, you did the work you did all the work.

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So with that being said, I want people to hear about your story because I think that you
could really inspire people and touch people and really just help them get the drive that

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they need to see that setting goals for yourself are attainable as a solo barber or as a
solopreneur right that you can become

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that boss that you wanna be, that business owner that you wanna be, the franchise owner
that you wanna become.

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And there's no better person to interview than you.

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So let's kinda talk a little bit about your early career in the beauty industry.

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Maybe just a little background from the time you entered the industry until you and I met.

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Sure, so I went to cosmetology school.

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I got great grades, was paying to go to college, but nothing really appealed to me for a
whole career.

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So went to cosmetology school, hated it profoundly, don't enjoy doing ladies' hair.

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The one compliment I ever got from my teacher who was like real hardcore guy was, you kind
of are good at this men's hair thing.

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So I went and quit my salon job that I was just assisting at part-time and.

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did men's hair and I fell in love with it.

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I was completely in.

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It was a men's franchise kind of higher end place so I started there which was
interesting.

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Not like one of the clips kind of places.

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So it set the tone for the expectations of service that I think would pretty much follow
me my whole career.

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So I went on to manage a few of those locations.

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that really was the first place that showed me you could really make a living.

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I don't know how many other barbers have been like, my mom and dad are telling me get out
of this, my wife, like there's no money in this.

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That is a lie.

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There's a lie.

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There is money in every industry.

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There's money in roofing and selling ice cream and barbering.

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So it just depends what you want to do with it.

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So I went from there to managing a really successful location.

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We broke a lot of the...

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corporate rules and I said this is what I've seen work and it went well.

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And so we got the highest ranking in the franchise and I thought why am I doing this for
other people?

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So I went off on my own and then quickly realized that marketing for a whole place with a
storefront is very different than marketing for a little suite and everyone says they're

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going to follow you and they don't.

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So whoever has dealt with that, it's not personal to you.

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It just happens.

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People really like convenience and they can love you and go to your baby shower and still
not show up because they have a life and you might be out of their path.

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So went ahead and did that and then learned to.

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Market on that level and then next came actually running a business, which is very
different than just attracting and maintaining clients.

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And that's where I met Lovely Bree.

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Yeah.

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Yes, that's awesome.

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You did a lot more than what you say.

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You hit unbelievable numbers as a solo.

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And I think that's something that people don't realize a lot of times when it comes to
working for yourself, right?

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You can't make more time during the day.

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So there comes a point in your solo career where you hit a glass ceiling.

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There's no more time to be made.

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You can only raise your prices so much.

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So there's no more money to be made.

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And the only other way to do something is to hire a team.

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So what specific challenges were you facing that actually prompted you to really seek out
coaching?

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first was I was really well aware that it was going to be different and I knew how to keep
clients in my chair but I had no idea how to lead other people to keep clients in their

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chair.

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So I'm attracting all these clients, doing all this marketing I know how to do and they're
not staying.

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It doesn't matter how many people I attract, I'm going to be on a hamster wheel and that's
where I knew I absolutely needed help.

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Definitely.

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I think that's a problem that a lot of people face, right?

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Like we, especially as creative people, because those that do hair were just creative
people.

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We think, oh my goodness, I can just open a barbershop or open a salon and do hair all day
and hire people to work for me.

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And it's just going to be fun, sunshine and rainbows all the time.

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No issues, right?

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Needless to say, it is not that way in any way, shape or form.

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So with that being

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hard to watch other people take your guests and stuff?

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Like, did you have a hard time watching other people service guests and go, oh my God, I
would have done it differently?

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Yes, 100%.

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And that's why it's so important that you get those operations and systems in place,
right, in your business so that everything is structured and done the way that it is

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supposed to be, which is exactly what we worked on together, you know, kind of getting
that in place.

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And that is why Bonnie and Clyde's has such an amazing client base and a reputation that
proceeds it, in my opinion.

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What do you think?

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How did the coaching program compare to your expectations?

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What were you expecting going into coaching together and how did it kind of compare?

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I think I delusionally thought it would be easy because I already was like, I'm
disciplined, I know how to track guests.

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It was harder, it was really putting a mirror in front of the holes in my leadership and
my business.

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So it was just a constant reflection of what I needed to learn and be a completely
different business person.

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So that was very different.

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I it is it's so different, right?

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It's just completely different.

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Well, hopefully I held up to what I needed to help you get where you needed to be.

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But in saying that, I want to kind of talk about so many people look at coaching and they
look at it in such a negative aspect.

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And maybe it's for the reason that you said, right?

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It makes you see who you really are.

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I'm telling you, Janelle, if I could have found somebody, if there would have been things
like this for me, when I was struggling and failing over and over again, I would have done

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it in a heartbeat.

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Another reason people don't want to do it is they don't want to invest the money that it
cost into it.

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But you reap so much.

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You know what I mean?

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Like, yes, it's hard, but...

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that the revenue growth and the profitability growth that you get when you have things set
up correctly is just exponential.

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And so it's really, really worth it.

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What do you feel were the most valuable lessons that you learned during our coaching time
together?

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um, structure, protocol, documenting all of it, and setting expectations.

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And going back to your whole like, you know, people don't want to make the investment,
first of all, I have spent hundreds of thousands of dollars lighting money on fire,

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throwing spaghetti at the wall, and then when I met you, I-

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Squished that down to one solid bill and knew what to expect.

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It was completely done Because it was very quick.

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Hey, you need process procedures and protocol now.

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I'm not scratching my head going I think we need new stations.

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I think we need more marketing I think that we need a jazzier shirt.

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None of that was important and I had no idea So again that mirror came up and you went
those are the holes So

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it's funny.

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So many people that I've coached, that's what they do, right?

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Like, first of all, they're not aware of their finances in the situation at all.

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They have no idea of their business finances, but they look everywhere else.

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We need better ambiance, or we need more clients coming in, or we need all of these things
when in reality, it's really, really simple.

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People think that coaching also takes forever.

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And that's not exactly true.

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If you're willing to put in the work and you're willing to do what needs to be done, and
your coach is the type of coach that they're supposed to be, where they're right there

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with you every step of the way, it can get done very quickly and you can see instant
growth in revenue, in team morale, in all of these things, right?

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I would even say, yeah, it accelerates it at a crazy rate.

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I mean, I would go humdrum.

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And that's the other thing too, is just because it's going steady for a minute does not
mean that momentum is not coming.

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I mean, I think I jumped up six, seven thousand dollars in revenue from one month to the
next when I had finally implemented everything you told me to do and actually make sure it

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was cemented and rigorous and all of a sudden now it's second nature to the whole team.

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Like that.

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I mean from one month to the next.

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Yeah, it's crazy.

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And so many people think, well, my team doesn't need structure and they don't want this.

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I don't want to be that mean boss, right?

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I don't want to do that.

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But in reality, I say this all the time, humans crave structure and rules.

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We all do.

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We're made that way, right?

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What do you feel was a particular moment or piece of advice during working with me that
was a really big turning point for you?

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So I have two and they were like really big like should have had a V8 moment Was I had a
problematic stylist and you said Nope, you have a so-and-so problem.

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You need to get rid of this person and I'm like, but the potential and you're like, uh-huh
Uh-huh.

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I'm hearing you.

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Okay, go ahead and let him go Um, if it's up to you if you would like someone else to run
that train for you and run into the ground everything You've worked hard for it sacrifice.

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No by all means

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I'm just like, you know right now, that's what needs to happen.

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And I knew down to my bones that's what I needed to do.

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So I, even though I didn't like it, I went home and just hours later did it.

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And the immediate reaction from my team of relief, from me from relief, from some of my
guests, I mean just like, no, there's no going off potential.

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It's what does that person bring to the table every day?

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End of story.

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And another turning point was when, again, you were just very, I think, direct as kind.

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I don't like wondering, yes, you're always loving and wonderful, but I think you always
know how to talk to me.

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I think that's the best thing.

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You're so good at reading people's personalities and reaching them and communicating them
how they're going to receive it.

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I'm a direct person." And you were like, hey, you're not really truly using all your
resources.

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And that was the day I realized, oh, you're just using organic strategy.

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you have to stop it.

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Because again, I kept thinking that was my problem and it just wasn't.

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So those were the two big moments.

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It was just clear as day.

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You didn't have me wonder and guess and scratch my head.

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You were like, these are the holes.

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And how am I gonna argue with someone who's so successful?

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So those were the two big moments where you kind of kicked my butt in the best way.

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And I was so relieved.

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I, thank God.

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Thank God you did.

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I don't know where I'd still be right now.

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I'm just such a, and I am, I'm a very direct person.

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I do read people well, but I'm telling you, I hired coaching programs in the past that did
not work for me because they were so full of fluff all the time.

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It was the, let me tell you what's gonna kind of make you feel good just so I can keep
getting your money.

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And that's not the way that I work.

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Like I truly, and I know you do too because we've had talks about this.

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I wanna revolutionize this industry.

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I want to change.

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the way that these commission salons and spas and barber shops are run so that it is a
better world for everybody involved.

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And in order to do that, I need to coach people to be successful so that they can go on
about their business and teach that to other people.

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And so for me, that's why I want somebody to be direct with me.

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My money, I work really, really hard for, and I don't want somebody just taking that and
making me feel good every day, right?

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I want to see

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So.

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success happening.

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Yeah, you go watch a movie for that.

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Like it's not the place, you know?

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Like I feel like if every salon, cause we know, I think we've heard a lot of like the
commission salon is dying.

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It is not.

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There's people out there craving a place that has high expectations like they do for
themselves and their environment.

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And they don't want to deal with all of the running around and grabbing product and.

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marketing, they want to feel taken care of but with expectations.

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And if the commission industry listened to your principles, none of that conversation
would be happening, truly.

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That's how I feel about that.

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that all the time.

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Like I think commission salons and spas, we just need to get our swagger back.

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It's all it is.

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We need ownership to know exactly what they're doing and to actually understand the
business acumen that is involved in owning a business.

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Because when that happens, it's going to change the scope for everyone and everything.

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Most people would prefer to work for someone.

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They literally come to work, do their job.

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make good money and go home, right?

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00:15:29,621 --> 00:15:39,506
So it's a better scenario for everyone involved and the training and education that they
get is so much better than when people are renting suites or doing their own thing.

212
00:15:39,506 --> 00:15:45,510
I'm not saying there's anything wrong with it, but if I was, I'll just put myself in this
scenario.

213
00:15:45,510 --> 00:15:56,575
When I was an independent contractor and I made 10K a month, I wasn't going to spend seven
grand on an educational show that I needed to go to or a class that I needed to go to.

214
00:15:56,640 --> 00:15:58,944
that money, I wanted to stay in my bank.

215
00:15:58,944 --> 00:15:59,965
You know what I mean?

216
00:15:59,965 --> 00:16:09,922
But when you work for somebody who runs a proper commission salon, spa, barbershop,
they're going to provide you with the type of education and skills that you need so that

217
00:16:09,922 --> 00:16:11,403
you can be successful.

218
00:16:12,942 --> 00:16:13,642
Absolutely.

219
00:16:13,642 --> 00:16:17,366
I think some people don't even have the margin of running a Facebook ad.

220
00:16:17,667 --> 00:16:17,888
Right?

221
00:16:17,888 --> 00:16:21,412
They don't want to light their money on fire, let alone get education that's top-notch.

222
00:16:21,412 --> 00:16:24,056
Like they don't have the bandwidth for that.

223
00:16:24,056 --> 00:16:24,877
Like they really are.

224
00:16:24,877 --> 00:16:27,019
People are looking to be taken care of.

225
00:16:27,019 --> 00:16:28,292
100%.

226
00:16:28,292 --> 00:16:28,852
100%.

227
00:16:29,493 --> 00:16:30,394
I don't blame them.

228
00:16:30,394 --> 00:16:31,414
I don't blame them.

229
00:16:31,455 --> 00:16:35,859
So let's talk post program because we talked about working together a little bit.

230
00:16:36,140 --> 00:16:39,302
What were the first changes that you made?

231
00:16:39,543 --> 00:16:43,927
I know a ton of them that you made, you know, while we were in the program together.

232
00:16:43,927 --> 00:16:52,235
And but what were some changes that you made after completing the program that I maybe
didn't get to see that is still working for you now?

233
00:16:54,228 --> 00:16:59,032
So we decided to do a couple of extra things like extra structure, right?

234
00:16:59,032 --> 00:16:59,973
Why not?

235
00:17:00,614 --> 00:17:04,657
So we came up with things called growth evaluations.

236
00:17:04,797 --> 00:17:09,941
So every week, the manager would be very stealthy and do one on everyone.

237
00:17:10,114 --> 00:17:12,815
And so there you can argue with facts and numbers, right?

238
00:17:12,815 --> 00:17:14,696
Like it's sitting there documented.

239
00:17:14,756 --> 00:17:18,758
So she would go, hey, you're not consistently greeting your guests.

240
00:17:18,758 --> 00:17:21,019
Oh, well, of course I am.

241
00:17:21,019 --> 00:17:22,480
Hold on, here you go.

242
00:17:22,480 --> 00:17:24,762
So here's this area, this is the date.

243
00:17:24,762 --> 00:17:27,523
This is the guest interaction that happened.

244
00:17:27,863 --> 00:17:31,885
So we started going, we can't go off emotion and all that and not make it personal.

245
00:17:31,885 --> 00:17:33,526
And people don't like that, right?

246
00:17:33,526 --> 00:17:34,887
People don't wanna feel attacked.

247
00:17:34,887 --> 00:17:39,869
So if we just do it by sheer fact, we're good.

248
00:17:40,082 --> 00:17:44,027
and people are less likely to take that as a personal issue.

249
00:17:44,027 --> 00:17:46,370
So we would say, hey, what was your greeting?

250
00:17:46,370 --> 00:17:47,612
Did you walk the guests properly?

251
00:17:47,612 --> 00:17:48,633
Did you instruct them?

252
00:17:48,633 --> 00:17:53,219
Did you ask them something as simple as we have like a very intense policy?

253
00:17:53,620 --> 00:17:54,801
Men are silly.

254
00:17:54,914 --> 00:17:55,814
They just want to get their hair cut.

255
00:17:55,814 --> 00:17:56,375
They'll call Jeff up.

256
00:17:56,375 --> 00:17:58,496
You'll say, Jeff, and they'll go, right here.

257
00:17:58,857 --> 00:17:59,497
Your name's Stewart.

258
00:17:59,497 --> 00:18:00,418
You're so cute, right?

259
00:18:00,418 --> 00:18:01,138
Stop it.

260
00:18:01,138 --> 00:18:04,981
So what we do is say, hey, can I please have your first and last name?

261
00:18:05,101 --> 00:18:06,082
Oh my gosh, so wonderful.

262
00:18:06,082 --> 00:18:07,944
Now we know exactly whose guest it is.

263
00:18:07,944 --> 00:18:09,364
We don't have snafus.

264
00:18:10,165 --> 00:18:11,506
Simple as that.

265
00:18:11,606 --> 00:18:15,729
So we just came up with growth evaluations every week that are done.

266
00:18:16,350 --> 00:18:18,151
So now everyone is on their toes.

267
00:18:18,151 --> 00:18:21,493
We have started putting in secret shoppers.

268
00:18:22,502 --> 00:18:27,267
Your current guests are going to tell you wonderful things or tasks or stylists, but what
are the things you're missing?

269
00:18:27,768 --> 00:18:29,870
You see your own shop every day.

270
00:18:29,870 --> 00:18:30,651
What are the things you're seeing?

271
00:18:30,651 --> 00:18:33,154
Maybe something could be cleaner, more organized.

272
00:18:33,154 --> 00:18:35,015
So we started doing secret shoppers.

273
00:18:35,776 --> 00:18:40,921
We have a handbook, which you helped me get through, but we also now have a onboarding
guide.

274
00:18:41,122 --> 00:18:50,113
And that onboarding guide also has separate expectations, product list, product knowledge,
this is how you're supposed to do things, and then videos.

275
00:18:50,113 --> 00:18:58,203
This is a shampoo video, this is a clip of how the haircut process goes, all those things
so that before they walk in for their first day, they're already familiar.

276
00:18:58,203 --> 00:19:00,125
They have to watch all of those things.

277
00:19:01,010 --> 00:19:05,413
And then consultation spelled out just completely A to Z.

278
00:19:05,433 --> 00:19:08,155
And they're given all of that in that packet.

279
00:19:08,155 --> 00:19:11,077
So we have an onboarding packet to set expectations.

280
00:19:11,597 --> 00:19:16,421
And we're also working currently on incentives for people in there for two years or more.

281
00:19:16,421 --> 00:19:17,722
We started doing plaques.

282
00:19:17,722 --> 00:19:20,323
So we did like bold, you know, and like crystal plaques.

283
00:19:20,323 --> 00:19:23,465
This is two years of service, whatever people like to be recognized.

284
00:19:24,486 --> 00:19:27,168
So we started doing long-term things like that.

285
00:19:27,348 --> 00:19:29,226
We are looking to like telehealth.

286
00:19:29,226 --> 00:19:33,768
for our stylists that I can cover so they don't have to pay for little doctor's visits and
stuff.

287
00:19:33,768 --> 00:19:39,910
That's something in our industry that's really unfortunately is a big gap and we're just
trying to keep people around.

288
00:19:39,910 --> 00:19:42,491
We're trying to take care of their whole selves.

289
00:19:43,712 --> 00:19:46,713
So that is a couple of things that we started doing.

290
00:19:46,828 --> 00:19:47,748
Yeah, I love it.

291
00:19:47,748 --> 00:19:54,952
I love seeing all the things that we discuss and that you create, you know, and then
implementing them and things of that nature.

292
00:19:54,952 --> 00:20:06,239
So I was going to ask you kind of how has your business grown or evolved since we coached
together, but I would really like you to kind of tell them the entire journey of us

293
00:20:06,239 --> 00:20:14,603
coaching together, kind of where your numbers were before, you know, you were solo where
they were before when you first got your team hired, what those numbers looked like and

294
00:20:14,603 --> 00:20:15,145
kind of

295
00:20:15,145 --> 00:20:17,446
what it looks for you right now.

296
00:20:20,098 --> 00:20:27,003
Okay, so I started solo doing maybe six grand a month, right?

297
00:20:27,003 --> 00:20:31,826
So with the time we're done buying product and retail and paying for rent, that wasn't
going to cut it.

298
00:20:31,826 --> 00:20:41,212
And then I went to 12K in 90 days, so doubled income in 90 days, a little less.

299
00:20:41,212 --> 00:20:43,153
And then went from there to...

300
00:20:44,242 --> 00:20:47,345
I kept scaling up my studio even just a bit more.

301
00:20:48,027 --> 00:20:52,874
Then I hired one other person just two days a week when I was not in the studio.

302
00:20:53,055 --> 00:20:58,001
We got to around 15 or so.

303
00:20:59,514 --> 00:21:00,674
And then kind of plateaued there.

304
00:21:00,674 --> 00:21:11,657
Like you said, there was not enough room in the building And then we went off to our own
and we flirted between 17 to 18 grams for I don't know how many months because I was just

305
00:21:11,657 --> 00:21:26,001
really interested in getting in my own way and then We hit where you kind of said here's
your things you really need to get done specifically and I finally listened Then we hit

306
00:21:26,001 --> 00:21:27,021
20k

307
00:21:27,882 --> 00:21:34,603
consistently which you know three grand for is like the biggest treat and I was like I can
pay myself now.

308
00:21:35,424 --> 00:21:38,925
And then we went from that to 25k really consistently.

309
00:21:39,325 --> 00:21:50,408
We flirted between that for a while because we got short staffed and we're constantly,
another thing is quick to fire you know and I'm okay with that now because we wanted the

310
00:21:50,408 --> 00:21:53,829
expectations that yeah I feel like I was compromising so much so.

311
00:21:55,486 --> 00:21:59,647
So then we went over to around 34.

312
00:22:00,448 --> 00:22:04,309
And keep in mind, we're a barber shop, there's no high tickets, there's none.

313
00:22:04,309 --> 00:22:11,912
They're 45 to $60, and none of our stylists work 40 hours a week, not one.

314
00:22:12,713 --> 00:22:22,377
We have two people right at 26 hours, one right at 29, and then we've got one at 18.

315
00:22:22,377 --> 00:22:24,977
And we finally just got one more barber at 30.

316
00:22:25,150 --> 00:22:30,173
So this is going to be her first full month coming up.

317
00:22:30,173 --> 00:22:35,535
So right before her, yeah, around 34, but we're hoping to hit close to that 40K mark.

318
00:22:35,916 --> 00:22:37,797
So super excited about that.

319
00:22:38,277 --> 00:22:42,360
And then just started, yeah, I'm really excited.

320
00:22:42,360 --> 00:22:44,441
Oh, and then we franchised out the concept.

321
00:22:44,521 --> 00:22:46,242
So the coaching works.

322
00:22:46,242 --> 00:22:48,183
It doesn't matter, people go, it doesn't work in my industry.

323
00:22:48,183 --> 00:22:50,224
It doesn't work in my neighborhood, total lie.

324
00:22:50,585 --> 00:22:52,305
There was some people.

325
00:22:52,966 --> 00:22:56,147
I think it is important to tell them someone is just not an employee.

326
00:22:56,147 --> 00:22:57,707
They just are not employable.

327
00:22:58,887 --> 00:23:00,248
And that's okay.

328
00:23:00,268 --> 00:23:03,429
So it was some friends and they were like, well, I guess if we fail, we'll just go to you.

329
00:23:03,429 --> 00:23:08,510
And I said, I know you, you're always going to want to crawl your way out and be on your
own.

330
00:23:08,510 --> 00:23:11,451
So I offered to franchise the concept to them.

331
00:23:11,451 --> 00:23:12,331
And they agreed.

332
00:23:12,331 --> 00:23:15,252
And we did coaching just like you had taught me.

333
00:23:15,392 --> 00:23:17,233
And we structured it.

334
00:23:17,233 --> 00:23:20,153
And I said, give me 60 days uninterrupted.

335
00:23:20,522 --> 00:23:23,984
In 32 days they said we don't need you anymore, thank you so much.

336
00:23:24,045 --> 00:23:30,010
And they went from 6 grand for both of them a month to 18k a month.

337
00:23:30,010 --> 00:23:32,092
In about 6 months.

338
00:23:32,092 --> 00:23:33,553
Yeah.

339
00:23:33,553 --> 00:23:34,198
So yeah.

340
00:23:34,198 --> 00:23:34,739
awesome.

341
00:23:34,739 --> 00:23:41,023
It just, I have chills, literally, from where you were to where you are now is amazing.

342
00:23:41,023 --> 00:23:47,887
How do you feel the success that you have has impacted you personally and professionally?

343
00:23:49,566 --> 00:23:54,517
Ooh, okay, so personally it's made me...

344
00:23:56,426 --> 00:24:00,427
Like you said, people like expectations and rules and boundaries.

345
00:24:00,528 --> 00:24:07,091
It's made an unmovable sense of expectations I have for everybody around me.

346
00:24:07,451 --> 00:24:13,274
I expect full kindness and consistency out of everybody in my life.

347
00:24:13,414 --> 00:24:20,370
And if that is not given to me, I am not interested in taking the time out.

348
00:24:20,370 --> 00:24:22,070
for those kinds of energies.

349
00:24:22,071 --> 00:24:35,300
My business, the team that loves me so dearly, my husband, they deserve all of my best and
I cannot if I'm pouring out with people who lack boundaries and standards for themselves.

350
00:24:35,300 --> 00:24:42,565
So it went trickled into my friendships, other relationships outside of that,
acquaintances.

351
00:24:42,565 --> 00:24:49,869
So having you put that mirror up to me and understand that trickled into my whole life.

352
00:24:50,006 --> 00:24:51,508
And it's not coincidental.

353
00:24:51,508 --> 00:24:56,335
I'm just like, everyone's so positive and forward moving and ambitious around me.

354
00:24:56,496 --> 00:24:59,622
That's not by accident.

355
00:24:59,622 --> 00:25:03,247
I started to choose those people only.

356
00:25:03,768 --> 00:25:05,009
So that's what it's done.

357
00:25:05,773 --> 00:25:06,673
I love that.

358
00:25:06,673 --> 00:25:08,854
I that is freaking amazing.

359
00:25:08,854 --> 00:25:10,535
I absolutely love that.

360
00:25:10,535 --> 00:25:23,000
You're also like I think it's important for everybody to know that you live like half a
world away from where your business is right now, right?

361
00:25:23,000 --> 00:25:27,462
And it is running the way that it's supposed to run without you there.

362
00:25:27,542 --> 00:25:30,763
And you're taking a paycheck for that, right?

363
00:25:30,763 --> 00:25:31,236
Like

364
00:25:31,236 --> 00:25:34,237
because you're still invested in the business, you're still running the business.

365
00:25:34,237 --> 00:25:45,263
And so I think it's important for people to see, that is a huge, remarkable success that
you haven't even mentioned that I think needs to be brought up because you got to move to

366
00:25:45,263 --> 00:25:53,987
the place where you've always dreamt of living and you still own and run your business and
it's just going like it should be, right?

367
00:25:54,910 --> 00:25:55,870
Yes, I forgot.

368
00:25:55,870 --> 00:25:56,511
Yes, you're right.

369
00:25:56,511 --> 00:25:59,493
So because of you, I've always wanted to live in Las Vegas.

370
00:25:59,493 --> 00:26:03,636
I lived in Atlanta for so quite literally across the whole country.

371
00:26:03,876 --> 00:26:05,337
I am able to.

372
00:26:05,994 --> 00:26:10,897
I just, I run payroll, I take a look, everything does what it's supposed to do and it runs
without me.

373
00:26:10,897 --> 00:26:20,544
The franchise also runs without me because I get, you know, my paycheck from the
barbershop, I get royalties from that location and I'm now my third location.

374
00:26:20,544 --> 00:26:25,427
I'm starting off again, like from the ground up, just little old me trying to get
connected to the community.

375
00:26:25,427 --> 00:26:32,492
To be honest, I won't do it as long, it's not necessary, but I do want to get familiar and
plug myself in.

376
00:26:32,492 --> 00:26:34,973
So this will be our third location.

377
00:26:35,338 --> 00:26:36,216
clear across the country.

378
00:26:36,216 --> 00:26:37,118
amazing.

379
00:26:37,118 --> 00:26:37,718
I love that.

380
00:26:37,718 --> 00:26:39,320
That is so freaking cool.

381
00:26:39,320 --> 00:26:40,702
That's so cool.

382
00:26:40,882 --> 00:26:51,595
I think one of the questions that I kind of wanna ask you just for my personal know is,
what do you wish that you would have known before beginning our coaching relationship?

383
00:26:53,904 --> 00:26:57,789
Oh, where do I get started with that one?

384
00:26:57,849 --> 00:26:58,559
Hehehe

385
00:27:00,670 --> 00:27:07,837
I think I should have, I wish I would have known I had to be immediately prepared to wear
different hats and evolve.

386
00:27:09,439 --> 00:27:16,105
I was unfortunately this person like, well that's what works and very definitive, but
again.

387
00:27:16,490 --> 00:27:21,273
Marketing for yourself in a solo studio is different than marketing for a team.

388
00:27:21,634 --> 00:27:25,797
Expectations for yourself are clear set and they're not for a team.

389
00:27:26,798 --> 00:27:30,981
The feel and the environment, the structure you need to create will be different for you
versus a team.

390
00:27:30,981 --> 00:27:40,469
So I was so definitive on like this works and I wish I just would have been, I wish I
would have shed that immediately before working with you.

391
00:27:41,370 --> 00:27:45,833
And I just wish I would have met you maybe like 10 years sooner.

392
00:27:46,350 --> 00:27:50,475
because I probably would be like early retired in Tahiti.

393
00:27:50,475 --> 00:27:55,021
So yeah, just sooner would have been good.

394
00:27:55,021 --> 00:27:56,262
Absolutely.

395
00:27:57,225 --> 00:28:01,546
But I think the points that you make are very valid, right?

396
00:28:01,546 --> 00:28:05,968
We all, it's really hard, change is hard, change is hard.

397
00:28:05,968 --> 00:28:08,309
And our businesses are our babies.

398
00:28:08,309 --> 00:28:17,491
And so when you start working with someone and they come in and they're like, Janelle, I
love you butt, you know, that butt word is always like, ugh.

399
00:28:18,396 --> 00:28:19,656
It's really difficult.

400
00:28:19,656 --> 00:28:27,638
We don't wanna change the things about ourselves and about our business and about all of
the, or we don't want anybody telling us that they aren't right.

401
00:28:27,638 --> 00:28:34,560
And I think it's important for people to understand that's not a coach saying that you're
not good enough or you're not doing things correctly.

402
00:28:34,560 --> 00:28:37,221
There's just a better way to go about it.

403
00:28:37,221 --> 00:28:44,563
As a coach myself, I learn new things every single day that I implement, you know, and
that I change and that I do.

404
00:28:44,563 --> 00:28:47,183
In fact, the program that I have now,

405
00:28:47,464 --> 00:28:50,926
is on steroids compared to when you and I work together.

406
00:28:50,926 --> 00:28:53,488
And so I evolve as well as a coach.

407
00:28:53,488 --> 00:28:57,070
So I think it's important for people to know and understand that.

408
00:28:57,070 --> 00:29:05,455
What advice would you give to current or maybe prospective members that may be looking to
work with a coach or with the Beauty Biz agency?

409
00:29:07,230 --> 00:29:14,591
First of all, I just want to say I'm super jealous because I already loved working with
you and I feel like I got the most value I got my whole career working with you.

410
00:29:14,592 --> 00:29:19,413
So I can't even imagine if it's even like more in like in depth now So jealous.

411
00:29:19,533 --> 00:29:33,437
Um, my thing I would say is like Run don't walk to coaching and stop thinking about what
is going to cost you and think about what's going to cost you So don't go into the dollars

412
00:29:33,437 --> 00:29:33,997
and stuff.

413
00:29:33,997 --> 00:29:36,682
Like what is it costing you to play small?

414
00:29:36,682 --> 00:29:46,766
to not expedite your success, to not get yourself on track, because we both know it is
very easy, right, just a few months to run out of money because you're lacking

415
00:29:46,766 --> 00:29:52,288
consistency, you have people walking out, you don't wanna keep stylist, the list is
endless.

416
00:29:52,588 --> 00:29:55,589
What is it costing you to not do this?

417
00:29:55,589 --> 00:30:06,014
And what it cost me was hundreds of thousands of dollars and my peace of mind, and thank
God I had kindness in my life, but not everyone is going to understand you.

418
00:30:06,014 --> 00:30:12,778
Not everyone's gonna have an understanding husband who is willing to take up every last
moment of your time into your business.

419
00:30:12,778 --> 00:30:17,160
So what is it costing the people around you too and your loved ones?

420
00:30:18,021 --> 00:30:23,324
It is selfish of you to take all of that away from them.

421
00:30:23,425 --> 00:30:27,767
So think of a way to get it done because it is costing you.

422
00:30:27,767 --> 00:30:31,389
So don't think about what it's costing you, think about what it's really costing you.

423
00:30:32,192 --> 00:30:32,912
I love that.

424
00:30:32,912 --> 00:30:33,872
I love that.

425
00:30:33,892 --> 00:30:36,533
I always say, if not now, when, right?

426
00:30:36,533 --> 00:30:47,959
There's so many people out there that have been living the same life or doing the same
thing for five, 10, 15, 20 years, and they want change and they talk about change all the

427
00:30:47,959 --> 00:30:55,562
time and they have big dreams and goals, but they'll never actually take the step or the
action to get there.

428
00:30:55,562 --> 00:30:59,683
And so I think it's really important for people to understand that

429
00:30:59,912 --> 00:31:10,795
Yes, it may be a sacrifice for 30, 60, 90, 120 days, but as things start to change, you
get your life back, you get your business back.

430
00:31:10,795 --> 00:31:14,956
And those dreams become a reality, they become attainable.

431
00:31:15,036 --> 00:31:21,698
And you can retire one day because in this industry, nobody is ever set to retire.

432
00:31:22,178 --> 00:31:26,879
90% of people plus, they live off of Social Security.

433
00:31:26,959 --> 00:31:28,539
When they get off of

434
00:31:28,632 --> 00:31:33,458
you know, out of working from a salon or doing hair or skin or nails or whatever it is.

435
00:31:33,458 --> 00:31:34,579
And that's horrible.

436
00:31:34,579 --> 00:31:36,020
No other.

437
00:31:36,281 --> 00:31:38,183
Companies or industries does that.

438
00:31:38,183 --> 00:31:42,048
Why do we belittle ourselves and this industry so much?

439
00:31:42,048 --> 00:31:44,151
It is it's painful to me.

440
00:31:44,151 --> 00:31:47,034
It is so painful because this is a profession.

441
00:31:47,034 --> 00:31:48,455
It is not a hobby.

442
00:31:49,104 --> 00:31:50,025
Me?

443
00:31:50,025 --> 00:31:50,725
Oh!

444
00:31:51,446 --> 00:31:52,327
Yes!

445
00:31:52,327 --> 00:31:55,130
Stop treating it like it's a job, it's a career.

446
00:31:55,130 --> 00:31:57,172
Yes, absolutely!

447
00:31:57,272 --> 00:31:59,174
I completely agree.

448
00:31:59,174 --> 00:32:00,355
Oh, that was really well said.

449
00:32:00,355 --> 00:32:02,557
I absolutely love that.

450
00:32:02,557 --> 00:32:08,083
right, well, this question I am super excited for because, like I said, I just I'm so
proud of you.

451
00:32:08,083 --> 00:32:09,824
But what's next for you?

452
00:32:09,824 --> 00:32:11,826
What are you working on?

453
00:32:11,866 --> 00:32:15,851
What what can people be seeing from you?

454
00:32:15,851 --> 00:32:20,775
I want to know what you've got going on because I know it's going to be great, whatever it
is.

455
00:32:22,266 --> 00:32:24,028
I am, yeah, I'm excited.

456
00:32:24,028 --> 00:32:33,375
I, so doing Las Vegas, going to expand it to a full location just like the one in Atlanta,
looking to franchise out more.

457
00:32:34,236 --> 00:32:36,738
Going to start doing that here shortly.

458
00:32:37,859 --> 00:32:42,182
And finally, because of your coaching, I am coaching as well.

459
00:32:42,182 --> 00:32:44,304
So it's called the Barber Biz.

460
00:32:44,304 --> 00:32:46,085
It's specifically for...

461
00:32:46,262 --> 00:32:54,287
people in the barber industry just because it is a little bit different to market to men
clients hell.

462
00:32:55,488 --> 00:32:58,971
Buying product is a different psychology.

463
00:32:59,431 --> 00:33:01,733
Reaching out marketing is different.

464
00:33:01,773 --> 00:33:03,895
And I'm just again like you, you want to change it.

465
00:33:03,895 --> 00:33:08,378
I'm so tired of hearing the I just cut men's hair, I can't make any money.

466
00:33:08,378 --> 00:33:09,319
That's exhausting.

467
00:33:09,319 --> 00:33:10,820
It's not true.

468
00:33:10,940 --> 00:33:13,261
And I want to put an end to that.

469
00:33:13,338 --> 00:33:16,380
And so I am so passionate to change that industry.

470
00:33:16,380 --> 00:33:21,724
The barbering industry is not always the most known for being professional and consistent
in money making.

471
00:33:21,724 --> 00:33:25,006
And I want to change that as soon as humanly possible.

472
00:33:25,006 --> 00:33:30,109
So doing coaching is the next big thing I'm super, super excited about.

473
00:33:30,852 --> 00:33:31,372
love that.

474
00:33:31,372 --> 00:33:33,713
And I think it is very needed.

475
00:33:33,713 --> 00:33:37,676
I you know, people say all the time, there's 1000s of coaches out there.

476
00:33:37,676 --> 00:33:40,558
And there are there's 1000s of coaches out there.

477
00:33:40,558 --> 00:33:43,460
But there's billions of people in this world.

478
00:33:43,460 --> 00:33:46,702
And everybody relates to somebody different.

479
00:33:46,782 --> 00:33:56,048
And I think it's really important that if you're looking for coaching, because even with
you and I in our relationship, like, I had to think outside the box, right?

480
00:33:56,048 --> 00:33:58,950
When I was coaching you, because like you said, it is different.

481
00:33:58,950 --> 00:34:00,752
It's a barbershop, you're catering

482
00:34:00,752 --> 00:34:01,692
to men more.

483
00:34:01,692 --> 00:34:08,658
And so I really had my work cut out for me to try to figure out some things that we could
do that would make it work for you.

484
00:34:08,658 --> 00:34:10,339
And we did that.

485
00:34:10,339 --> 00:34:16,164
But I can only imagine what a program that you create is going to be like because you've
been there.

486
00:34:16,164 --> 00:34:17,585
You've been in that battle zone.

487
00:34:17,585 --> 00:34:19,527
You have the scars to prove it.

488
00:34:19,527 --> 00:34:26,273
And so you leading people into the success that they can have just like you is phenomenal.

489
00:34:26,273 --> 00:34:28,655
Like I cannot wait to see what comes of this.

490
00:34:28,655 --> 00:34:30,295
I think it is amazing.

491
00:34:31,330 --> 00:34:32,030
Well, thank you.

492
00:34:32,030 --> 00:34:32,711
I appreciate it.

493
00:34:32,711 --> 00:34:34,313
It really is thanks to you.

494
00:34:34,313 --> 00:34:38,758
I just, I'm a big, softy bag of emotions.

495
00:34:38,758 --> 00:34:40,360
So I just thank you so much.

496
00:34:40,360 --> 00:34:43,143
I really, again, I wish I just would have met you sooner.

497
00:34:43,824 --> 00:34:51,774
The kind of confidence you instilled in me, like you really made me feel like I was
capable.

498
00:34:51,774 --> 00:34:58,399
of all the things, literally hearing hard things I didn't want to hear, doing all the
things, having the structure and consistency.

499
00:34:58,560 --> 00:35:08,489
You saw potential where there was moments I did not see any in myself and I was
overwhelmed and you were constantly throwing me a life raft so I just want to say thank

500
00:35:08,489 --> 00:35:17,317
you and I'm just, I'm so, so fortunate that we crossed paths and I was able to have you
coach me.

501
00:35:18,416 --> 00:35:19,736
Well, I feel the same way.

502
00:35:19,736 --> 00:35:30,280
I am so proud of you, like I said, and I am honored that you have taken everything that
we've learned and that you've created, and you are now going to help other people.

503
00:35:30,280 --> 00:35:33,082
Like you're gonna follow in my footsteps and help other people.

504
00:35:33,082 --> 00:35:37,924
I think that is the coolest thing that I've heard in a really, really long time.

505
00:35:37,924 --> 00:35:47,947
So with that being said, before we kind of wrap everything up just a little bit, any last
words that you have, I think it's really important to tell people also

506
00:35:47,952 --> 00:35:55,223
how they can reach out to you and get ahold of you if they're interested because people
need coaching and tell them how to get it.

507
00:35:56,267 --> 00:36:00,010
True, so you can find me on TikTok for the Barber Biz.

508
00:36:00,010 --> 00:36:04,975
There is a link right there to a, actually kind of a presentation.

509
00:36:04,975 --> 00:36:06,096
It's more just like a webinar.

510
00:36:06,096 --> 00:36:09,579
Like this is exactly what I did for this shop in particular.

511
00:36:09,579 --> 00:36:12,803
It has very, very specific numbers, dates, everything.

512
00:36:12,803 --> 00:36:14,504
So it's really transparent.

513
00:36:14,744 --> 00:36:17,487
Same thing, Barber Biz, look us up online.

514
00:36:18,188 --> 00:36:20,429
And we have an Instagram as well.

515
00:36:21,312 --> 00:36:21,912
I love that.

516
00:36:21,912 --> 00:36:22,712
That's awesome.

517
00:36:22,712 --> 00:36:24,913
So you heard it here first guys.

518
00:36:24,913 --> 00:36:32,395
If you are a barber or a barbershop owner or any of that reach out to Janelle because her
success is proven.

519
00:36:32,395 --> 00:36:34,496
Her strategies, they're proven.

520
00:36:34,496 --> 00:36:39,057
I don't think of anything better you could get than to follow in her footsteps.

521
00:36:39,057 --> 00:36:39,997
I love it.

522
00:36:39,997 --> 00:36:47,684
Well, thanks so much for joining me today and letting everyone hear just this inspiring
journey that you've that you've gone on.

523
00:36:47,684 --> 00:36:50,206
You did get married in the midst of all of this too.

524
00:36:50,206 --> 00:36:51,467
We forgot to mention that.

525
00:36:51,467 --> 00:36:53,569
So congratulations on that.

526
00:36:53,569 --> 00:36:56,591
I know it's been a while, but that is amazing.

527
00:36:56,852 --> 00:36:59,314
Your success is really a testament to the...

528
00:37:00,636 --> 00:37:01,796
It was a lot.

529
00:37:01,997 --> 00:37:09,204
Your success, in my opinion, is really a testament to the power of dedication and also the
right guidance.

530
00:37:09,204 --> 00:37:13,447
When you get that right guidance, it can just change your life in so many ways.

531
00:37:13,668 --> 00:37:24,411
So to all of our listeners out there, we hope that today's episode gave you some valuable
insights into how transformative coaching can actually be, not just for your business, but

532
00:37:24,411 --> 00:37:26,611
for your personal growth as well.

533
00:37:27,411 --> 00:37:37,394
If you are feeling inspired and think you could benefit from some strategies or support,
you can go to Janelle for barbering, all things barber, barbershop related, right?

534
00:37:37,394 --> 00:37:41,675
She told you exactly how to get there and we will link it underneath the video.

535
00:37:41,700 --> 00:37:51,286
But you can also, if you are a commission salon or spa owner, you can visit our website or
follow us on social media, www.

536
00:37:51,286 --> 00:37:53,528
to learn more about our coaching program.

537
00:37:53,528 --> 00:38:00,612
Don't forget to subscribe to Salon Swagger on all of your favorite podcast platforms so
that you can catch all of our upcoming episodes.

538
00:38:00,612 --> 00:38:07,297
We're going to probably have Janelle back on because she's just that amazing, and we're
going to have some other guest appearances pretty soon.

539
00:38:07,377 --> 00:38:11,108
We have some more exciting stories, tips lined up for you guys.

540
00:38:11,108 --> 00:38:16,798
visit our website for those free resources that you can implement immediately to generate
more revenue.

541
00:38:16,819 --> 00:38:19,523
Janelle, do you have anything like that on your website?

542
00:38:21,607 --> 00:38:24,079
Um, not currently, no.

543
00:38:24,508 --> 00:38:32,453
Okay, keep an eye on her website because she may have some freebies for you pretty soon so
that you can kind of see what she's got going on.

544
00:38:32,494 --> 00:38:36,237
I think that would be really, really cool to have, but thank you guys for tuning in.

545
00:38:36,237 --> 00:38:41,380
And remember your business success is only a few strategic steps away.

546
00:38:41,381 --> 00:38:46,544
Until next time, keep slaying those business goals with style, SaaS, and a whole lot of
swagger.