In this episode, Amanda is joined by Arianny, the Director of Business Development at Thompson Restoration. They discuss Arianny's background in business development and the importance of relationships in the restoration industry. Arianny shares her experience starting the Just Between Us Girls podcast, which aims to break down the glass ceiling and create an inclusive space for conversation. They also discuss disappointing experiences at a trade show and the need for equal treatment of women in the industry. This conversation explores the challenges and experiences of women in a male-dominated industry and the importance of authenticity, inclusivity, and service. The chapters cover topics such as the lack of inclusivity in women's panels, approaching diversity, equity, and inclusion (DEI), standing up for oneself, building authentic relationships, navigating the industry as a woman of color, gaining confidence and authenticity, finding one's identity and style, being selective with clients and partnerships, focusing on brand and specialization, the power of saying no, leveraging time and resources for community service, finding your unique value proposition, and the importance of partnerships and community involvement.
Takeaways
- Building strong relationships is crucial in the restoration industry.
- Analyzing what is working and building on it is more effective than starting from scratch.
- The restoration industry is about more than just restoring physical damage; it is about restoring lives.
- The Just Between Us Girls podcast aims to break down the glass ceiling and create an inclusive space for conversation.
- Including men in the conversation is important for achieving gender equality in the industry. Promote inclusivity and diversity in industry events and panels.
- Approach diversity, equity, and inclusion (DEI) with a positive and inclusive mindset.
- Stand up for yourself and your values in the face of discrimination or disrespect.
- Build authentic relationships based on mutual respect and shared values.
- Be true to yourself and embrace your unique identity and style.
- Focus on building a strong brand and specializing in your area of expertise.
- Learn to say no and be selective with clients and partnerships.
- Use your time and resources to make a positive impact in your community.
- Amplify your voice and online presence to showcase your values and attract like-minded individuals and organizations.
What is The Building and Branding Podcast (Formerly Digital Dialogues)?
Welcome to "Digital Dialogues," the podcast where we have casual conversations with industry experts in the home services and service-based sectors. Join us as we dive into the world of restoration, roofing, HVAC, pest control, and more.In each episode, we bring you real people with real insights, sharing their experiences and expertise to benefit professionals in the service-based industry. Whether you're a seasoned veteran or just starting out, our conversations cover a wide range of topics, from digital marketing and technology trends to business strategies and customer service.