S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America

Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the luxury events business and how it bounced back, what the true meaning of a special event is, and measuring its ROI. Thomas also talks about the important role of the CEO at these events, and how some luxury brands are starting to sell exclusive products right at the event. Plus: Thomas shares a story about how his company orchestrated an unforgettable L'Oreal event for over 900 C-level international executives that featured an all-star cast of Broadway singers and a surprise performance by Aretha Franklin | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: [e-mail]

What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

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