This episode is brought to you by
Commerce.
In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business.
Birdy Grey has relied on this community to grow and position itself as a disruptor in the wedding industry, which has evolved significantly with the advent of TikTok and other social channels. During this episode of Retail Remix, Chen and Ashauer reminisce, looking back on:
- How they successfully went from BFFs to business partners;
- How Birdy Grey built a loyal community across all channels; and
- How the brand tapped into the evolution of the wedding industry to identify new ways to stand out.
Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry. RELATED LINKS
-----
How to Win Customers Across Every Channel
This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel.
Read the Guide.
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.