S1 EP01 Social Listening in Healthcare & Pharma Marketing - with Becca Evans

In this episode of The Healthcare Leaders Podcast, we're joined by Becca Evans; Freelance Insights Consultant.  Becca shares her insider knowledge on how healthcare and pharma brands can use Social Listening to supercharge their marketing campaigns.  Including:  What actually is social listening? (2:10)  How to make social listening more affordable for your healthcare brand(3:30)  How social listening can totally change your product and marketing strategy (6:49) Company's compliance responsibilities for social listening (16:00)  Combining social listening insights with other data sources for more holistic brand strategies (28:00)  Join us to explore how social listening is transforming healthcare marketing and strategy and the importance of data from real online conversations in understanding patient needs and trends in the healthcare sector.   Connect with Becca on LinkedIn: www.linkedin.com/in/beckaevans/

Show Notes

In this episode of The Healthcare Leaders Podcast, we're joined by Becca Evans; Freelance Insights Consultant. 

Becca shares her insider knowledge on how healthcare and pharma brands can use Social Listening to supercharge their marketing campaigns. 

Including: 

• What actually is social listening? (2:10) 
• How to make social listening more affordable for your healthcare brand(3:30) 
• How social listening can totally change your product and marketing strategy (6:49)
• Company's compliance responsibilities for social listening (16:00) 
• Combining social listening insights with other data sources for more holistic brand strategies (28:00) 

5:95">Join us to explore how social listening is transforming healthcare marketing and strategy and the importance of data from real online conversations in understanding patient needs and trends in the healthcare sector.

5:95"> 

5:95">Connect with Becca on LinkedIn: www.linkedin.com/in/beckaevans/

What is The Healthcare Leaders Podcast?

The Healthcare Leaders Podcast by Medico Digital is a fun, straight-talking look at the world of healthcare and pharma marketing - the good, the bad and the ugly!

With interviews from industry experts on everything from creativity to compliance, The Healthcare Leaders Podcast is every health marketer's guide to staying ahead and getting results.

You can expect:

- Interviews with top healthcare marketing experts and influencers.
- Unfiltered insights and advice on the latest healthcare marketing trends.
- Actionable tips and strategies to help you elevate your healthcare brand.
- A behind-the-scenes look at some of the industry's hottest topics.

Whether you're a healthcare marketing newbie or a seasoned veteran, this podcast is for you. We'll give you the insights and inspiration you need to elevate your healthcare brand online in an easy-to-digest, jargon-free podcast!

Find more at https://www.medicodigital.co.uk/