Are you ready for an episode that will inspire you to take control of your personal brand and shape your future? I am joined in this episode by the brilliant Katie Baron – a London-based writer, brand strategist, trends forecaster, and futurist with extensive experience within the fashion, retail, and design industries.In this fascinating conversation, Katie shares how she helps clients shape their personal brand, sheds light on her job as a trend forecasting and her unique role in shaping the future, and some of the key cultural shifts and patterns she is currently seeing. This episode Is packed with valuable insights and practical advice for building a powerful personal brand, so I hope you’ll tune in and use this opportunity to dig a bit deeper and understand whom you want to be, and how you want to show up in the world.
Quotes
“Everybody has something very unique to give, and it's about being able to express that. For most people…it’s very difficult to understand that specificity of who you are, what it is that motivates you, and what you want to give.” –
07:39
“Sometimes I work with people who are really very successful at something which is almost kind of a danger in itself.”
13:37
“So, you have a power base of women and yet you have the advertising world which literally just doesn’t care.” –
21:10
“The biggest thing that trend forecasting has taught me is that we are here to shape what happens. A lot of what I’m doing is saying ‘this is what I think is coming down the line if things continue in this way’.”
36:31
Time stamps
00:00 – Introduction to Katie
04:41 – What drove Katie to do what she does
07:40 – Why having a personal brand is important
12:00 – Katie discusses the sense of ‘becoming’
19:19 – Trends around personal branding
20:42 – Thoughts around ‘The 100-Year Life’
25:00 – Cultural shifts regarding what is important to people
28:00 – Katie discusses her books
36:31 – The biggest lessons Katie has learned from trend forecasting
37:10 – What people should consider
45:15 – How to connect with Katie
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What is Full Circle: Finding Your Way Home?
Hosted by Transformational Wellness Expert, ICF Master Coach, Public Speaker & Author, Gillian McMichael, this podcast will inspire you to unlock your true purpose and ignite your infinite potential.
Discover real, honest stories from those who have overcome challenges and found peace in their lives. There is an inner strength in every one of us, and this is explored through a series of topics, from trust and forgiveness to confidence and self-love. These stories will help to lighten the load you may be carrying so that you can connect with your mind, body and spirit.
It’s time to grow, flourish and thrive as you find your way home, back to your true self.