This episode continues our conversations exploring the upcoming 2022 Winter Olympics in Beijing and some of the impacts and outcomes it will have on the country. It’s an event that will touch everyone in or involved with China and should have long-lasting effects well into the years following. Today we are talking with Justin Downes, President at Axis Leisure Management, a firm comprised of hospitality, leisure and business experts specializing in winter sports, hotels, resorts, restaurants, bars, retail, golf courses, tourism authorities, entertainment companies and various other establishments related to the services and hospitality industries in China. We cover a range of topics including the before and now of the snow sports industry of China; what the preparations for the Olympics looks like through various lenses; ski resort development in China and the underlying economic factors, as well as a look at the future of winter sports in China in general and whether the government is on track to reach its aspirational goal of 300 million winter sports enthusiasts. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.