Brand in the Making by ThinkTank Thought Leadership

What really happens to your old devices? George Mitri of 2DaLoop exposes the shocking truth behind tech waste—from silver bricks to abandoned servers—and shares how his startup is reinventing the supply chain through circular economy models and material reclamation. This episode will change how you think about sustainability and your role in solving e-waste.

Chapters:
(00:00) Welcome & Meet George Mitri
(03:30) The Birth of 2DaLoop
(07:42) Family Legacy & Sustainability Roots
(16:40) From Linear Waste to Circular Solutions
(27:10) The True Cost of E-Waste
(51:22) How 2DaLoop is Scaling Change

Creators and Guests

Host
Zach Ramirez
Zach Ramirez is a seasoned sales professional with 16 years of experience helping companies grow by focusing on people and performance. A proud father of three, he recharges through music and family time.

What is Brand in the Making by ThinkTank Thought Leadership?

Behind every brand is a person.
We share their unheard stories as their journeys unfold.

Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines.

Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses.

If you're curious about what it takes to build a brand that matters, this is your front-row seat.

Presented by ThinkTank Thought Leadership — the content engine for ambitious leaders.