How To Invest In Your Brand As A Bootstrapped Founder (with Lisa Mattam)

When Lisa Mattam came home to find her daughter had slathered skincare products all over her face, her first thought was, “Oh no - what are those chemicals doing to her?” And that’s when she realized it was time for a change. So she created her own skincare brand, Sahajan. And she tells that story everywhere. Because she knows it resonates with her customers. And oftentimes is the reason many of them become customers in the first place. That’s why telling your story and building relationships with your customers is so important. Here's how she makes it work as a bootstrapped founder.

Show Notes

Your customers want to know they're buying from a real person. They want to see the face behind the brand. They want to know your why. That's exactly what Lisa has done at Sahajan. On this episode, she shares:

• Why you need to set aside budget for brand building.
• What Lululemon taught her about brand.
• How to think about storytelling and bundling.
• Telling the same story across every channel.

Show Notes & Links

• [1:44] Why you need other entrepreneur friends.
• [3:54] The advice that worked for larger brands that didn’t work at Sahajan.
• [9:46] How to approach marketing as a bootstrapped founder.
• [18:09] Sahajan’s always-on marketing campaigns.
• [22:33] How they roll out a new bundle.
• [23:27] Their ad strategy.
• [24:19] Their email strategy.
• [25:43] What makes their product pages so good.
• [32:59] Their best marketing campaign.
• Sahajan
• Lisa Mattam on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• Use code PRIVY15 through 12/31/20 for 15% off your Sahajan purchase.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.