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Welcome to Help Me Podcast, a podcast designed to help you

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launch and grow your own podcast. I'm Gino, your host, and I'm a

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podcaster myself. And in this show, I'm gonna help pass down all the

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things that I've learned from running my own podcast to

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helping my clients with my Business Pleasant Podcasts, so we

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as podcasters can grow together.

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Hello, and welcome back to Help Me Podcast. It is my first

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episode in quite some time. I think,

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October of last year was the last time that I released an episode,

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and I wanted to say thank you for everybody that's listening since. And, you know,

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I still have people listening in and hopefully learning things. So I've been

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keeping my newsletter going and trying to figure out, you know, what works best for

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me and what's the most helpful to people. And,

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basically, what I've kinda come down to is releasing a newsletter once a

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month and kinda just recapping and talking about the things that I

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learned about podcasting in that month to then pass it forward.

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So the other week, I was kinda, you know, thinking about

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this podcast and thought that, you know, maybe it's a good idea

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to expand on that newsletter and basically create a

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podcast version of it and talk about the things that I talk about in

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that newsletter and release the episode once a month. So

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going forward, I think what I'm gonna do is release this podcast

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one episode a month, and it's just kinda gonna be a recap of what I've

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learned from podcasting with my own podcast and my

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clients and kinda just hitting on maybe 2 or 3

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topics that, I think are really beneficial and helpful to another

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podcaster. So Help Me Podcast is back, and it definitely won't

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be at the pace that it was, last year where I was releasing

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2 episodes a week. That was a lot of work, and I think I

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covered a lot of the basics. So, really, now we're gonna just be going

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forward talking about, like, new tools or, you know, new strategies or

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new things that I'm doing with podcasting that I think could possibly help you.

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So we're here in April, and I'm gonna talk about

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the things that I learned in the last month of March doing my own

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podcast. So the first thing that I wanna get into is this

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new AI program that I stumbled upon called Opus

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Clips and o p u s clips, and it's

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basically an AI service that takes

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videos and puts them into clips that you

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can then put on Instagram Reels, TikTok, YouTube, you know,

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kind of those those viral clips that everybody's watching everywhere and

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the short form content that, is engaging and has

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subtitles and is formatted correctly. So I want to talk

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about this service because I started using it recently and it's really

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saved me time and it's I think it's an awesome product so far.

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I've only been using it for a couple weeks, but, so far, it's been,

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like, really, really helpful and saved me pretty much, like,

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30 to 45 minutes per episode that I release.

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So these podcast clips that you see everywhere, you know, obviously, you need to have

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a video in order to make these clips. And I know some people don't

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have video podcast, myself included. I don't have a video

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podcast. But I do have an interview style podcast

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working towards our purpose where I interview other people, and I

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record on Zoom. So I have a video

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for my podcast. Right? And I'm mostly just doing that so that

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I can see the person when I'm talking to them and not just do it

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like, you know, audio only. I think it's a better conversation when you can see

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the person, see their facial expressions, and that sort of thing. So I

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usually have this video that I don't end up publishing, but what

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I normally do is I go in and I take clips, and then

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I'm able to take, you know, the highlights, 32nd clips.

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So even though I'm not really publishing the video podcast, I still have

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the videos for these clips because I think the clips are

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helpful for marketing a podcast and, you know, it's also a

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way to help break down the long form content into short form content.

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So tons of reasons as to why these clips are good. But what I was

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doing previously was as I was editing my podcast

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in my audio editing program, I would basically import the

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raw zoom video file and edit that along with the audio.

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So that way I had an edited video version of it

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as well. I just needed to render it as video format And

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I again, I don't do the whole episode, but when I find a clip in

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editing that I think is a highlight or I think would make good for a

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social media clip, I will then render that 30 seconds or

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40 seconds as a video file. And then from there,

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I'd have a raw video file in the Zoom format. So I'd have

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to bring it into a website called Canva, which is a site that I've talked

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about on this podcast before. Canva.com, if you've never used it, it's great

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for building anything graphic design wise for the

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Internet. And you can do video editing on there also. And so

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basically what I did was I had a template where I

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would go in and I would change the format from horizontal to

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vertical. I'd go and manually type out the subtitles

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and make this clip that is an Instagram reel or a

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TikTok video. And, you know, I got it down to a point and I

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templated teaching. So it really only took me, like, 30 to 45

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minutes to make 2 clips per episode. You know, I was

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kinda happy with that and being like, well, you know, I can do it on

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my own. I don't have to pay anybody to do this. I can do it

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in about 30 minutes with these templates as long as I got a good clip.

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And then I came across Opus Clips and made

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my life way easier. And, really, all that I

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have to do is upload this Zoom raw

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file to this site and it'll automatically

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find the clips. It'll automatically crop it in vertical

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format and, you know, put one person on top, one person on the

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bottom, and then it automatically puts in the subtitles. And it also

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automatically puts in those, like, kind of flashy subtitles that you see nowadays

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and, you know, highlights different colors, different words, and stuff like that. Makes it a

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little more eye catchy than it does of just, like, straight text, which is what

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I was doing. So not only do the clips look better, but you literally just

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have to find the raw zoom video file and wait for it

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to upload and do its magic with AI. So for

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me, it's a huge time saving because instead of

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making these videos myself, I'm literally just uploading the file,

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waiting for it to work, and then I have tons of different clip

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options. And it basically spits out, like, 10 to

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20 clips for, like, a 45 minute long interview.

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And, you know, they're not all perfect and they're not all great and some of

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them don't even look good, but there's at least 3 or

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4 that are, like, really good. And they also give you, like,

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this little rating score sort of thing saying, like, how

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viral it has the potential of being and, you know, how engaging it is and

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this and that. I'm not sure if the scores are really good for teaching, but

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at the end of the day, I'm getting 2 to 3 to 4

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clips that are really good with no time invested for

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me. So I found this Opus clip platform and I think it

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was through an ad on Instagram or something like that. And I

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went and I checked it out and they give you, like, a free hour, I

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think, of upload time or something like that so you can actually test it out

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without putting your credit card information in. And once I ran my first one, then

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I was like, holy crap. This is really helpful.

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I I basically went and saw how much it was and saw that they're

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running a special promotion on a year of service for

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it. So, basically, I paid a $114 for which

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is about 9 and a half dollars a month for a

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year's worth of this service, and it

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also gives me 60 hours of upload time, which is about, you

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know, 60 episodes of an hour long. My episodes aren't that long, so I

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probably got, you know, 65 episodes maybe, which is plenty for

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the whole year for my one podcast. And, you know, after

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the promotional year, it goes up to $30 a month. But, again, like I

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said, if it's saving me, you know, even 30 minutes per episode and I'm

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a weekly podcaster, then that means it's saving me

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2 hours a month, which if I wanna pay $30 to

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save me 2 hours, you know, I'm basically paying this AI service minimum

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wage to pull me out these clips. And I don't have to do teaching.

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No communication. I'm just uploading the link and it already knows what to do. So

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as far as I'm concerned, you know, even at $30 a month, it's probably worth

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it. But, you know, I'm only a couple weeks into it, so we'll see how

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it keeps learning, if it gets better, if these clips will even be

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relevant in a year from now, you know, because the podcasting industry is always changing.

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But for right now, it's, like, a huge time saving for

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me. So wanted to share that as been one of the things that I learned

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for last month. You know, this is mostly ideal for people who have interview

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style podcasts where they do a Zoom interview. You could also do it if you

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were recording in person as well and you had, like, video cameras in person. You

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can upload the raw file and it'll find the clips for you and crop it

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and do all that. And, lastly, if you have a solo podcast, like a podcast

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like this, for example, you could still create video

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clips from this. What I would do if I wanted to get video is I

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could literally just start up a Zoom and record it and

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kind of just, you know, record myself with my webcam. And even though I don't

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really need the video for anything else, I can use that video to

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make these clips. So it's a great way to market your podcast, and it's a

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great way to get new people to see your podcast, because everybody knows that

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reels are the things right now that Instagram's pushing and you

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can get more reach and new people to see your stuff with a

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reel versus just, like, a normal post. So I'll keep you updated

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on Opus Clips and we'll see if, it's something that I

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continue to keep using maybe a year from now. But I'll put a link in

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the description for the Opus Clips website so you don't have to go looking for

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it. And, yeah, definitely check it out and and, you know, use

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their free trial and and let me know what you think. The next thing I

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wanna talk about, ironically, is taking a break from podcasting.

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In my other podcast, Learning Towards a Purpose, in the month of April, I'm gonna

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be taking a break from podcasting, meaning that I will not release any

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episodes, and, you know, the intentions are to come back

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in May with weekly episodes again.

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And there's a couple reasons as to why I'm doing this and, you know, a

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couple different things I wanna talk about as far as taking a break. I think

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when people start podcasts and they're kind of excited about it

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and maybe they've got a bunch of episodes that they got ready to

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go and a bunch of people they wanna interview, and maybe you do it

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for a couple months, and then you start to realize, like, how much work it

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is. And, maybe life gets in the way or you have other commitments.

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And Podcast is something that, like, takes down a lot of

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podcasts and it's something we all know is something that we have to

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try to prevent from happening. So I think taking a

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break from podcasting can be very helpful in that. So a couple

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reasons as to why I'm taking my break now. One thing is I'm building out

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a website for my podcast. You know, it's something that I I know that

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I want to keep doing and I know that I want to invest more into.

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And I've kind of seen the limitations of the free

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hosting websites that you have. And, you know, I wanted to have my own

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website so that way I can do future things and have

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different services and offerings in the future, you know, whether it's merch or

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courses or, you know, meetups or memberships or something like

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that, you know, I'll have a place to have that centralized.

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It's also gonna help me with SEO and, you know, creating a blog post for

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each episode and getting that SEO from Google. You You know, that's

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something that doesn't really happen as much when you have a website

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that's posted on a different website. So I'm gonna use the

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month of April to design and launch that website.

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Another thing that I'm taking this break for too is, I kind of just got

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behind on my episodes. You know, I always talk about banking

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episodes and having episodes ready to go so you don't have

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to, each week, like, do all the work and then push it out

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there. I like having episodes that are at least 1 week in

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advance and, you know, if something comes up, you can shift things

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around and it keeps you staying consistent. I wanna bang

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some more episodes this month. I wanna get a bunch of interviews done, have at

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least a month's worth of interviews done, So that way when I come back in

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May, I will almost be a whole month ahead. So then in May,

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I could start recording and, you know, almost work like a whole month in advance

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to keep me going consistent. And, you know, a weekly podcast is a lot of

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work and trying to put together interviews and, you know, work with other

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people's schedules. Things come up, you know, people cancel, and it's

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not always the easiest to get the podcast recorded. So

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it's gonna give me a chance to catch up and to

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refill my bank of episodes, which will help me stay consistent when I come

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back. I think the idea of taking a break is a little bit

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more clear to your listener too as to what you're doing. You know, you can

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easily just, like, not post an episode 1 week and then fall off and

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not say anything about it. And that might seem a little bit easier to

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do, but I think it's always better when you can be

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honest with your audience and say like, hey. You know, I'm gonna take a break

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this month so that I can work hard and come back and, you know,

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keep releasing episodes consistently instead of just kind of disappearing.

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I think that that will help you retain some of your listeners, and, you know,

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it kinda tells them what to expect. I think that's something that, like,

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surprising for me, anyways, was that, like, when I stopped releasing

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episodes for this podcast, people still listened. And

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last month actually was, like, almost as much downloads

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as was a month of me releasing new episodes, which was, like, really

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surprising to me and really, like, why I

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was thinking of this idea and and trying to think of a way to, like,

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kinda bring it back because it seemed like it was something that people were

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still listening to. So I think that just by taking a break, it doesn't mean

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that people are gonna stop listening to the show. You know, I think you may

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be surprised that, like, you know, if you take a month off, you actually really

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don't lose that many listeners and especially if you're clear and upfront with

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the fact that you are gonna be taking that break. And the last topic that

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I wanna talk about in this episode is podcast hosting

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sites. Right now, I host this podcast and my other podcast on

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Transistor, and I bought Transistor probably like

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2 or 3 years ago at this point. And at the time, of course,

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you know, I did all the research and looked into all the different hosting sites.

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And Transistor for me was the one that seemed to make the most sense. It

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allowed me to have more than 1 podcast and, you know, all the other good

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things that you want in a podcast host. But recently, I had a

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client who was looking to go out on their own and step

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back from a podcasting network. So since it had been so long since

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I looked into the different options myself, I want to give it a a

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fresh look and to see, you know, if there were any newer ones out there

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that offered some better stuff. And basically, you know, after all my

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research, I came across this site called Red

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Circle that I think is probably the best option out there

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now, at least for me. If I needed a podcast host right now, I would

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definitely sign up for Red Circle. They were the most affordable, and they have the

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most benefits and options, out of any of the hosts out

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there. Am I gonna go switch to Red Circle now from Transistor? Probably not

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because it's kind of a pain, but, you know, if I

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were to start a new podcast, that that's the one that I would use and

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that's the one that I would recommend. And, you know, I just thought that it

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might be helpful for anybody who's thinking about getting a new host right now

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or maybe who's somebody who is just starting their podcast. If you've

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been doing research yourself, maybe you've heard of Red Circle, but, in my

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opinion, I think that's probably the best one out there at this moment.

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And, you know, they I think it's it's 19.99 a month

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right now, but if you pay yearly, it's 14.99 a month, and they

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basically have unlimited everything, unlimited podcast, unlimited

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upload hours. They give you a embed player. They give you

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a podcast website. They give you all the stuff that you want, analytics. And then

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they also give you dynamic inserts, which can be used for ads or

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for, you know, intros or something like that, which is a big thing that I

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don't have on Transistor. And that's a big thing that, you know, podcasters use

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these days to help keep their older content relevant. A dynamic

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ad or dynamic content, if you don't know, is basically like

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just a marker in an episode where you can say like, Hey, at the 15

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minute mark, play this new sort of audio and

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you can kind of interchange that piece of audio. So, you know, if it's an

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intro, for example, you can keep that intro the same. And if a year

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goes by and you need a new intro, you can say, okay, here's my new

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intro, upload my new intro, and then it'll automatically repopulate

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all of your old episodes with that new piece of audio. And it's mostly used

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for ads when people, you know, sell ads for a certain amount of

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time or they want to update from an older ad, it's a great way to

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do that. But that's the one thing that I am kind of missing in my

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hosting site is having dynamic content. I would like to be

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able to not have to go back into my old episodes

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and basically re upload a new MP 3 file

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just to update people with, like, the new things that I'm doing. For example, like,

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my website, you know, like, I'd like to have an outro that says, like, hey,

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you know, find more at working towards our purpose.com. But right now

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with all my old episodes, I can't really easily do that.

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So what I'll probably end up doing is changing the links in the show notes,

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which I will then have to do manually also and go into

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each episode and just, like, copy paste the link in to the show notes,

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which is going to take a little bit of time. But, again, with these dynamic

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content blocks, like, it's really easy to change things like that. So that's

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one thing that I would be looking for if I was getting a host these

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days. But, yeah, I just wanted to share the findings of my research

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and to say that Red Circle would be the platform that I would use.

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Also, a disclaimer, I haven't really used Red Circle that much. I helped

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a client get an account for it and get their podcast moved over, but

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I haven't really done any work on it yet. So, again, maybe more to come

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with that, but let me know what hosting site that you use and, you

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know, which one that you think is the best. So those are the three things

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that, I I've been thinking about this month as far as podcasting,

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and, I'm happy to bring this podcast back. And I think it just makes

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sense for me to, in alignment with my newsletter that I release

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at the beginning of every month, it makes sense to release one of these podcast

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episodes at the beginning of every month also. And so, yeah, you can

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you can look forward to 1 episode a month, you know, which is, again,

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a drastic change from my 2 episodes a week. But these episodes

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should be a little bit longer format than the old episodes

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were, and I think they're gonna be more relevant and more on

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topic with, like, the new things coming out for podcasting. As

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a podcaster myself, I'm always looking out for, like, stuff that helps me

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produce my show or grow my show. And I'm

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also always working with clients and helping them out with their podcast and

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their podcasting problems. So, you know, this is my way of being able to

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kinda just pass it down and help my fellow podcasters.

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So the links for everything that we talked about, I'll link Red Circle, and I'll

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link Opus clips, in the show notes so you don't have to go too far

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to find them. And I will look forward to talking to you

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on on my episode at the beginning of next month. And at that time, I'll

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hopefully have learned a lot about creating a podcast website. So, you know,

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maybe that's one of the things that I'll talk about next month. But thank you

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for listening and tuning in. I hope this podcast was helpful. If you

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aren't signed up for my newsletter, you can also do that with the link in

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the show notes, and I will see you all next month. Happy podcasting.

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This show was produced by Pleasant Podcast. And if you need help

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launching your own podcast, go to podcast where you can

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check out my offerings and some of my freebies to help you launch

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and grow your own podcast. And if you haven't signed up for the Help Me

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00:20:00,980 --> 00:20:04,415
podcast newsletter, you can also do that with the link in the show

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notes. Thank you for listening and I'll catch you on an episode real soon.