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In this episode of Beyond the Pipeline, host Vivin sits down with Xander Broeffle, Senior Director of Marketing Ops at CS2, to delve into the intricacies of conducting a comprehensive GTM operations audit. Xander shares his expertise on when and why companies should perform audits, the importance of real-time monitoring, and CS2's unique GTM operations framework. Learn about key moments to audit your systems and how to prioritize actionable insights to enhance your go-to-market strategy.
**Timestamps:**
- 00:00 - Introduction and Importance of Audits
- 06:17 - CS2's Go-to-Market Operations Framework
- 14:31 - Understanding Data Inputs and Signals
- 20:02 - Consolidating Data Sources for Better Insights
- 38:33 - Assessing the Full End-to-End Process
- 42:58 - Outcomes of an Audit
- 46:33 - Continuous Monitoring and Improvement
**Additional Resources:**
CS2 GTM Framework
Xander Broeffle on LinkedIn
Youtube Channel: The Revenue Growth Architects by CS2
**Timestamps:**
- 00:00 - Introduction and Importance of Audits
- 06:17 - CS2's Go-to-Market Operations Framework
- 14:31 - Understanding Data Inputs and Signals
- 20:02 - Consolidating Data Sources for Better Insights
- 38:33 - Assessing the Full End-to-End Process
- 42:58 - Outcomes of an Audit
- 46:33 - Continuous Monitoring and Improvement
**Additional Resources:**
CS2 GTM Framework
Xander Broeffle on LinkedIn
Youtube Channel: The Revenue Growth Architects by CS2
Creators and Guests
What is Beyond The Pipeline?
Beyond the Pipeline is a podcast that dives into the operations, processes, and behind-the-scenes work powering sustainable, predictable sales pipelines for B2B SaaS companies. Each episode features insights and best practices from leading experts in revenue operations, sales, and marketing. The show highlights the critical, often overlooked roles that fuel high-performing revenue teams, offering actionable takeaways for sales, marketing, and operations leaders.