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Free publicity. In a world of expensive advertising campaigns, it’s hard not to be excited at hearing those words. But as a coach to the coaches, a question that I get asked pretty often is: what’s in it for me? What are the benefits of free publicity?
When something is ‘free’, it’s often perceived as lesser in some way. We’re looking for a catch, a loophole. If it’s so good, why is it being given away for free?
Publicity is a little different. Publicity is earned media. Your publicity comes free in exchange for content, either in the form of an interview or article, that you provide to journalists/bloggers/podcasters – it’s as simple as that.
So, what exactly will coaches get from this? Listen to discover the top nine benefits of free publicity for coaches.
➡ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com
'From Unknown to Expert' is a podcast for ambitious and purpose-driven women in business who want to get media attention to become an authority in their industry, so that they can make the money they deserve, get heard and seen, and become the change they want to see in the world.
Simone Sauter is a PR & Publicity Coach and Consultant and a bestselling author. She has built a very successful coaching business herself, solely by utilizing the power of the media. She has been featured in media outlets, such as Cosmopolitan, Instyle and Closer, shared her story on countless podcasts and TV shows, and built a blog with 100.000+ monthly readers.
Besides that, she is a certified PR Consultant with nearly two decades of experience in the media and PR world. Before her entrepreneurial journey began in 2014, she worked as a journalist and PR manager for several Fortune 100 companies.
Today she helps her clients to raise their voice, share their story and make a world-changing impact. Book a call today: https://simonesauter.com/call