In this episode of Olive Insights, host Sarah Petty speaks with Catalina Bonavia, founder of WeShift, about strategies for operational efficiency and business growth. They discuss common bottlenecks that business owners face, the importance of leveraging technology and AI, understanding customer needs, creating sustainable business models, and the significance of accountability in implementing changes. Catalina shares actionable insights and frameworks that can help entrepreneurs refine their offerings and enhance their impact.