Karen Abram, Founder of dashCMA, is on a mission to take the tedious process of putting together a CMA (comparative market analysis) and making it far more interactive and automated. Karen's got a great story and is leading her bootstrapped startup into a challenging and fragmented environment. We discuss the hurdles of expanding nationwide, while leveraging data from different MLS providers and the overall market opportunity waiting before dashCRM. We even approach the topic of should there be a national MLS—Karen doesn't hold back on her answer for that. Tune in!
What was the “need” that inspired development: As an agent myself, I was frustrated with the current pricing tools and CMA tools available. I was frustrated with the timely process of creating and updating them and even more frustrated with the process of presenting what felt like a behemoth of unstructured details in a 60+ page presentation. Instead of flipping from page 4 to 9 to 23 to 44 and losing my client’s attention along the way, I wanted to be able to focus on 1 page that encompassed the multiple perspectives needed for effective pricing. Understanding these pain points firsthand combined with my 15+ year experience building pricing models for Fortune 500 clients was the right balance and motivation needed to get started.
Company LinkedIn: https://www.linkedin.com/company/18609623
Email Karen at: firstname.lastname@example.org
What is Tech Nest: The Real Estate and Tech Show?
Tech Nest is the podcast where we discover all the latest in real estate and tech by interviewing the innovators and leaders from companies who are challenging the way we buy, sell, and invest in real estate.
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