Welcome to the preview of “Deep Dive” powered by Coldwater Communications, a 12-part series that explores, exposes and explains the reality of public relations. Navigating a public image can be challenging, whether you’re building a brand, rebuilding your reputation or just trying to get on the radar. You need the public to trust you, but does the public trust anyone anymore? And has it ever trusted public relations?
Public Relations is both complicated and misunderstood, so we're cutting through the surface to clear a few things up. Welcome to Deep Dive - real talk about the reality of public relations from the people who live it. From fears of cancel culture to PR pitfalls to the sliding scale of ethics, you'll hear candid conversations with proven leaders on topics that go far beyond superficial clickbait.