Creative Business Mindset™

Originality Is Overrated: Make It Yours Instead
Description:
In this episode of Creative Business Mindset, we’re flipping the script on originality. You’ve been told to stand out by being 100% original — but what if that’s holding you back? Joké Durojaiye breaks down why the pressure to be "the first" is keeping creatives, coaches, stagers, and entrepreneurs stuck. You’ll learn how to stop overthinking, start creating, and build something that resonates — even if it's already been done before.
Because the truth is, nothing is new under the sun — but everything can be done your way.

What You’ll Learn in This Episode:
  • Why chasing originality can be a creativity killer
  • The difference between being original and being resonant
  • How the most successful brands are remixes of existing ideas
  • What Bruce Lee, Canva, and Beyoncé can teach us about inspiration
  • The mindset shift that will finally get you out of your head and into action
  • How to create your version of something that’s already working
  • Why your lived experience is your creative advantage
 creative business podcast, originality in business, how to start creating, stop overthinking ideas, remix your business, Canva inspiration, business mindset for creatives, starting a creative business, entrepreneurship tips, home staging business advice, stager marketing ideas, Joké Durojaiye podcast, faith-based creative business

Resources & Links:
 Ready to stop chasing originality and start chasing resonance?
Take one small step after this episode — post, record, launch, or pitch.
Create your version. Make it honest. Make it yours.

What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset—where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths—the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

Powered by Creative Business Network™—home of the Business of Staging Certification™ and coaching for creatives.

Disclaimer: Creative Business Network™ and Business of Home Staging LLC do not guarantee specific results and are not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.