Funnel Vision - For Performance-Driven Agencies & Marketers

Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching.

An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the domain expertise to sell consulting services to a Gen Y audience, so they pivoted to an agency model instead.

After growing their agency to 8 figures, they wanted to go international. While they had good conversations with potential partners, they fumbled the offers due to inexperience. They took it as a learning experience and Jeff moved on to coach agencies on how to nail their positioning.

The real battle when trying to settle on your position in the market is really understanding who are the folks you can help and why should they believe in your ability to perform. When people come to Jeff, typically they have a loose position and aren’t at a stage where going all-in on lead generation makes sense. To identify your focus point, you need to stop looking at your previous clients as your north star and really figure out the right profile outside of your existing rolodex.

Tune into the full episode to learn how to differentiate your agency!

HIGHLIGHTS:
0:00 Intro
3:58 Getting to $20+ Million
7:31 The impact of packaging the right offer
10:47 How Jeff moved into coaching
13:03 How to think about positioning
21:24 Grow via thought leadership

Connect with Jeff - https://www.linkedin.com/in/jeffmeade/ 
Connect with Mikael - www.linkedin.com/in/mikaeldia/

What is Funnel Vision - For Performance-Driven Agencies & Marketers?

Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.

We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.

Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.

Aside from their unique topic of the day, our guests always answer one big question:

What is your best growth tactic?

For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!