We are joined by Ian Pritchett of Greencore Homes to talk about his science-based approach to green building and the work that has led him from developing green building materials becoming the co-founder of a vertically-integrated developer and house builder.
There's a lot of history and legacy to cover because Ian has been in the green building game for decades and it's this that has informed the approach being taken right now.
Greencore is also challenging the Passive House Institute about the accuracy of its PHPP (passive house planning package) modelling software because their homes outperform the model's predictions because of their use of phase-change materials.
Be warned, this is nerd business—Jeff gets to interrogate the build up specification—but it doesn't get too technical to be able to follow the thread.
Notes from the show
**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.
- Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
- Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
- Subscribe and advertise with Passive House Plus (UK edition here too)
- Check Lloyd Alter's Substack: Carbon Upfront
- Join ACAN
- Join the AECB
- Join the IGBC
- Check out Her Retrofit Space, the renovation and retrofit platform for women
**END OF SELF-PROMOTING CALLS TO ACTION**
What is Zero Ambitions Podcast?
Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.
We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.
The success of the podcast has seen it grow into a consultancy, Zero Ambitions Partners. The consultancy works with blue chip clients, public sector institutions, and niche-market innovators that operate in the built environment, advising about the development and delivery of sustainability strategy and how it should be communicated.
Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland) and co-founders of Zero Ambitions Partners.