The Longhorn Way

James Dumoulin, Co-Founder of The School of Hard Knocks, sits down with Mike Hoffman, Founder & CEO of Longhorn Investments, for a conversation about content creation, viral growth, and building a business with purpose.

In this episode, James shares his journey from making simple book recommendation videos to interviewing billionaires and reshaping financial education for the digital age. He opens up about the mindset shifts that helped him grow, the power of asking bold questions, and how a single video can change everything, even if you have zero followers.

The School of Hard Knocks is on a mission to make financial literacy, career guidance, and real-world advice accessible to all. James explains how he’s using short-form media to help others avoid life’s hardest lessons, and why adding your own voice to popular content formats can unlock major success.

🔗 Subscribe for more episodes of The Longhorn Way where real estate, investing, and leadership intersect!
💼 Check out The Longhorn Way page at longhorninvestments.com/podcasts/the-longhorn-way

Follow Longhorn Investments and Mike:
- instagram.com/longhorn_investments
- facebook.com/longhorninvestments
- tiktok.com/@longhorninvestments
- tiktok.com/@longhornmlh
- linkedin.com/company/longhorninvestments

Follow The School of Hard Knocks:
- instagram.com/theschoolofhardknockz
- facebook.com/theschoolofhardknockz
- tiktok.com/@theschoolofhardknocks
- linkedin.com/company/the-school-of-hard-knocks-llc

#LonghornInvestments #TheLonghornWay #FinancialLiteracy #ContentCreators #REI #Entrepreneurship #JamesDumoulin #SchoolofHardKnocks #TheSchoolofHardKnocks #TikTokGrowth #HardMoneyLender #PrivateLender #RealEstateInvesting #Entrepreneuer #FixandFlip 

Creators and Guests

Host
Michael L. Hoffman
Michael L. Hoffman is the Principal and Founder of Longhorn III Investments, LLC. Longhorn is an originator and loan servicer. Longhorn began originating loans in July of 2008 and has since sourced over 8500 loans with a note value of over $1.5 billion. Mike is also the manager of Trident Realty Investments, LLC, a private equity fund with over 354 investors and over $155 million in capital. Trident funds Longhorn loans. Mike also manages a law firm whose primary focus is real estate transactions and is a fee office of Chicago Title.

What is The Longhorn Way ?

The Longhorn Way Podcast was developed with our clients in mind to deliver the most value to our community of real estate investors and listeners. Our host, Mike Hoffman, Founder and Chief Executive Officer of Longhorn Investments, draws from his vast experience in law, real estate lending, and investment management to engage in thoughtful and value-driven conversations with his guests.

We endeavor to bring together thought leaders and relevant industry participants to help our audience learn and benefit from the knowledge and perspective of others. While the podcast will certainly be real estate lending-centric, we intend to explore themes that can resonate with everyone. We look forward to sharing this journey with you.