unReactive

There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.

Show Notes

There's not a marketer alive that wouldn't love to be able to attribute every dollar they've spent on marketing directly to revenue, but it's just not possible. Kyle & Jeff explore an example scenario highlighting the difficulties of marketing attribution, and offer some strategies to make attribution less of a concern.

Creators & Guests

Host
Jeff Reynolds
Host
Kyle Morck

What is unReactive?

Join Kyle Morck and Jeff Reynolds as they explore the concept of calm companies—businesses that prioritize sustainable growth, balance, and well-being. Drawing from their own experiences in building companies, Kyle and Jeff share insights, strategies, and stories that show how success doesn't have to come at the cost of burnout.