The Auto Finance Roadmap

Engaging with prospective and existing customers through social media is becoming a topic of increasing interest in the auto finance industry, but many questions remain when it comes to how — and in which channels — lenders should spend their time. In this episode of The Roadmap, AFE chats with Saloni Janveja, executive director of social media and marketing innovation at Ally Financial, on compliance considerations when entering the realm of social, limitations of certain social media platforms, and best practices for engaging with consumers.

Show Notes

Engaging with prospective and existing customers through social media is becoming a topic of increasing interest in the auto finance industry, but many questions remain when it comes to how — and in which channels — lenders should spend their time. In this episode of The Roadmap, AFE chats with Saloni Janveja, executive director of social media and marketing innovation at Ally Financial, on compliance considerations when entering the realm of social, limitations of certain social media platforms, and best practices for engaging with consumers.

What is The Auto Finance Roadmap?

Auto Finance News is pleased to present The Roadmap, the podcast on best practices and trending topics in automotive lending and leasing. If you are in auto finance, this is your podcast.

Auto Finance News, published by Royal Media, is the flagship publication for the auto finance industry. Published since 1996, Auto Finance News is the nation’s leading source for news, insights and analysis on automotive lending and leasing.

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Auto Finance News produces the following leading industry events: the Auto Finance Innovation Summit, the Auto Finance Risk Summit, and the Auto Finance Summit, the industry’s premier event.