The Content Engine Episode 1: Simplifying Video Concept Development

In this episode of The Content Engine, Chase Arrington, owner of Arrington Media, shares five crucial steps for generating new video concepts.
He emphasizes the importance of keywords, identifying the target audience, selecting the right location, choosing the plot or format, and understanding limitations such as budget and timeline. Chase also offers insights into activation strategies and encourages viewers to reach out to Arrington Media for personalized guidance.

• (00:00) - Introduction to The Content Engine
• (00:13) - Five Key Elements for New Video Concepts
• (00:28) - Defining Your Keywords and Intent
• (01:15) - Identifying Your Characters
• (01:56) - Choosing Your Filming Location
• (03:08) - Crafting the Plot and Format
• (05:57) - Understanding Your Limitations
• (07:46) - Conclusion and Contact Information

What is The Content Engine?

Explore ways to show up more authentically for your audience. Whether you're a thought leader, educator, expert, or brand. The Content Engine hosted by Arrington Media breaks down how normal people have consistently done extraordinary things with their media by showing up on purpose and with a desire to serve!