Legends of Scale

Today we chat with Gilad Bechar Founder of Moburst.
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Show Notes

Today we chat with Gilad Bechar Founder of Moburst.
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💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/
🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor

0:00 Meet Gilad Bechar
0:11 All-In on AI (But Hiring More, Not Less)
0:48 "We Thought We'd Downsize"
3:32 The Roles Nobody Expected to Create
6:48 Why Every AI Tool Needs a Product Manager
8:17 The LinkedIn Content Machine (Full Breakdown)
12:24 Tinder for Content — Swipe to Schedule
14:39 The Chef Analogy — Tasting AI Output
16:00 Writers Became Editors-in-Chief
19:00 Every Role Got Promoted
21:12 One AI Engineer Can Transform a Full Agency
25:56 "50% of Our Hires Need to Be AI Native"
28:18 The Token Bill That Doesn't Scale
32:45 How to Test for AI Skills in Hiring
36:24 Five Acquisitions and Counting
40:09 What Moburst Is Buying Next
43:05 Find Gilad + Moburst

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.