From leveraging social media to exploring marketplaces and strategic advertising, there are countless avenues to capture mindshare and carve a unique space for your brand online. You can find a shining example of this immense potential in the canned water company Liquid Death.
In this episode of Retail Remix, we listen back to an exclusive conversation from the 2023 Retail Innovation Conference & Expo between Claire Tassin from Morning Consult and Natalie Cotter, a key player in Liquid Death’s digital presence and growth strategy. This insightful discussion not only highlights what makes Liquid Death exceptional but also provides valuable cues and clues for other brands to apply at their businesses. Tune in to learn:
- How Liquid Death found its target audience through customer support and discovered that moms love the product for their kids' hydration;
- The brand’s approach to testing and scaling new channels, especially among mid- to lower-funnel opportunities;
- Why the brand has succeeded with unconventional marketing tactics, such as partnering with influencers and creating a Spotify album from negative customer feedback; and
- The importance of “winning the internet for a day” and how Liquid Death has done that through social media takeovers and unexpected partnerships.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.