From Booking More Weddings to Building a Better Business
What does success really look like as a venue owner? For Chelsea Hand, founder of Venue Mentor and owner of The Maxwell in Raleigh, North Carolina, it used to mean being the busiest venue in town. But after hosting 120 weddings in a single year, she realized that more bookings don't always mean a more profitable business.
In this episode, Dana Kadwell sits down with Chelsea to discuss how to build a venue business that prioritizes profitability, client experience, and sustainable growth. They get into how to increase revenue through additional services, create systems that keep couples supported throughout the planning process, empower your team to solve problems, and adapt your sales approach to changing client expectations. Chelsea also shares why strong vendor relationships matter and how outside perspective can help you make better business decisions.
Plus, Chelsea shares the story of her very first wedding at The Maxwell, which ended in a full refund, and the lessons she learned from the experience.
If you're ready to build a stronger venue business without chasing more bookings just for the sake of growth, this conversation is for you.
Join us February 21-24 in Tampa, Florida. Learn more here: https://www.thevenuemasterclass.com