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Today we’re sharing an episode of the Own Your Business Podcast, which I was a guest on earlier this year. My friend Sam Jacobson and I talk about how wedding pros can book more couples at higher packages. This has nothing to do with "sales tactics". It’s all about empathy and understanding customer needs, creating an effective pricing proposal, and challenging customers during the discovery call.
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Booking more events is a good goal for any wedding pro. But as your business grows and you start filling your calendar, it’s super important to get more from each date you book.
Booking more events is a good goal for any wedding pro. But as your business grows and you start filling your calendar, it’s super important to get more from each date you book.
It’s the only way you can live the fantasy of “work less, make more.”
Unfortunately, many wedding pros get in their own way when it comes to booking higher packages. Some of it is mindset. Some of it is bad pricing and package design.
In this week’s episode, I talk with my friend and fellow educator, Megan Gillikin, about what stands in your way of getting more for the dates you fill - and what to do about it.
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This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
The Next Chapter VIP Experience: January 12, 2025 in Cary NC - https://www.megangillikin.com/2026-next-chapter-vip-experience
Creators and Guests
What is For Real: Life, Leadership, & Unlearning?
For Real is a top 1% podcast for high-achievers who look successful on paper but feel like they’re one group text away from burning it all down. Hosted by Megan Gillikin - serial entrepreneur, business coach, keynote speaker, and recovering people pleaser - this show explores burnout, boundaries, identity shifts, and the brave act of unlearning who you thought you had to be.
With unfiltered conversations, “I thought it was just me” moments, and just enough humor to keep it from feeling like group therapy, For Real is your permission slip to evolve.
Formerly Weddings for Real - and glow-ups look good on us.