Content Marketing and Capital Raising in Real Estate w. Ellie Perlman

Content marketing and capital raising in real estate are rarely discussed in detail. Ellie Perlman is the Founder and CEO of Blue Lake Capital, a real estate investment firm that specializes in multifamily investments. In this episode, Ellie shares how content marketing has helped her raise capital.
Ellie provides her view on what investors should do during volatile times. She compares the COVID19 crisis with the recession of 2008 and gives perspective to find opportunities in the market.

Show Notes

Content marketing and capital raising in real estate are rarely discussed in detail.

So, today we speak with Ellie Perlman about the ins and outs of financing real estate investment ideas. Her approach is that her success for herself and her investors is partly due to her taking the conservative route.

She compares the current economic crisis with the recession of 2008, helps listeners to recognize the opportunities in the market, and provides guidelines around reasonable fees to charge as a sponsor. We discuss how her former experience as a commercial real estate lawyer has served her and shares her views on what listeners should be doing now during this economically volatile period.

Tuning in to this episode, listeners will hear how Ellie and her partners make money with real estate, the type of properties and locations they focus on, how often they close a deal, and how content marketing is helping them to gain exposure. 

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What is The Insider's Guide To Finance?

The Insider’s Guide To Finance brings you stories from the front lines of financing public and private companies.

We host seasoned CEO's, fund managers, bankers, brokers and business experts who answer your questions about how to properly finance opportunities and build outstanding success stories.

We dig into the educational ‘how to’s' and mechanics of structuring good deals. You’ll also hear about strokes of luck, tense negotiations, the pressures of closing, as well as how to best engage investors and navigate the private and public markets.