205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]

Show Notes

I talk quite a bit on this podcast about signature talks - why you should have one and what goes into one.

Your signature talk is your foundation for your brand message and story. It showcases who you are, what you do, who you do it for, and why it matters.

We’ve worked with our clients for the past 5 years to help them create their signature talk, which they’ve used for presentations (in-person and virtually) for brand awareness, lead generation, keynotes, and TEDx talks.

 

In this episode, Diane Diaz and I talk about:

• 4 types of talks you should have as an entrepreneur, speaker, and thought leader
• When you should use each type
• Examples of each
• My favorite type of talk
• What the women in our Thought Leader Academy are currently working on

This episode is part of our series on Goals & Planning.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/205

Get instant access to our Webinar Idea to Launch on-demand training: https://www.speakingyourbrand.com/webinar-course 

Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 

Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/. 

Maureen Taylor’s webinar results on Nikki Rausch’s Sales Maven podcast: https://yoursalesmaven.com/how-to-make-your-free-webinar-profitable-a-client-success-story/

Connect on LinkedIn:

• Carol Cox: https://www.linkedin.com/in/carolcox
• Diane Diaz: https://www.linkedin.com/in/dianediaz 

Related Podcast Episodes:

• Episode 116: 16 Ways You Can Use Your Signature Talk
• Episode 145: You Need to Create a Framework [Frameworks Series]
• Episode 165: How to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane Diaz

JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.