David Barton, Founder of Gym U

Scott Kerr sits down with legendary New York City gym pioneer David Barton to talk about the launch is his new luxury gym, GYM U. Barton, who pioneered the gym-as-nightclub aesthetic, discusses how the industry has changed since he first opened his popular namesake gym in the early 1990s, why state-of-the-art technology is key to the member experience, the new paradigm in the post-pandemic gym business, strategies for membership retention, and the new on-premise culinary mushroom café. Plus: Why films by Stanley Kubrick, Fritz Lang, and Orson Welles were design inspirations for GYM U

Featuring: David Barton, Founder of Gym U (gymunyc.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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What is Facing the Giants?

It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.