In today's Startup Therapy Podcast, Wil and Ryan discuss the topic of building a “big business”. Scaling rapidly can lead to market dominance and attract investors, but it also involves higher resource demands and potential pitfalls. On the other hand, building a profitable and sustainable business may allow for steady growth, reduced risks, and long-term viability. By reevaluating goals and priorities, founders may discover the benefits of a steady and enduring approach that aligns with their vision and values. So what’s it going to be? Are you going to go big or go home? Or are you going to go steady and go long?
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Resources:
What to Listen For
- 00:00 Intro
- 01:24 You don’t need to make a “big business”
- 06:13 Who is this big enough business for?
- 09:51 Building a profitable business is much easier to achieve
- 13:01 Focus on your actual goal
- 15:35 The path to freedom
- 19:23 When people belittle more money
- 24:02 Think about sustainability instead
- 26:23 The probability to build a big business is insanely small
- 28:23 Dimes vs. Dollars businesses
- 31:46 The dangers of aiming too high
- 34:01 Goals and metrics when it comes to scaling a business
- 40:13 Problem-solving and resource efficiency in startups
- 43:02 Stop pleasing investors
What is Startup Therapy?
The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.