{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "Introduction\r",
      "startTime": 0,
      "endTime": 51
    },
    {
      "title": "Book launch definitions and timelines\r",
      "startTime": 51,
      "endTime": 214
    },
    {
      "title": "Redefining \"bestselling\" beyond the lists\r",
      "startTime": 214,
      "endTime": 513
    },
    {
      "title": "The one thing and Atomic Habits approaches\r",
      "startTime": 513,
      "endTime": 695
    },
    {
      "title": "Tim's three categories for launching a book\r",
      "startTime": 695,
      "endTime": 845
    },
    {
      "title": "Leveraging influencer networks as the biggest lever\r",
      "startTime": 845,
      "endTime": 1147
    },
    {
      "title": "Influencer promotion strategies\r",
      "startTime": 1147,
      "endTime": 1269
    },
    {
      "title": "Getting fans to buy: creating scarcity\r",
      "startTime": 1269,
      "endTime": 1468
    },
    {
      "title": "The most impactful book bonuses\r",
      "startTime": 1468,
      "endTime": 1735
    },
    {
      "title": "Getting fans to share (the least impactful strategy)\r",
      "startTime": 1735,
      "endTime": 1871
    },
    {
      "title": "Why direct advertising isn't profitable for books\r",
      "startTime": 1871,
      "endTime": 2080
    },
    {
      "title": "The 10,000 reader rule for long-term success\r",
      "startTime": 2080,
      "endTime": 2561
    },
    {
      "title": "Engineering word of mouth\r",
      "startTime": 2561,
      "endTime": 2788
    },
    {
      "title": "Getting free copies into the hands of readers\r",
      "startTime": 2788,
      "endTime": 3055
    },
    {
      "title": "Identifying and reaching relevant tribes\r",
      "startTime": 3055,
      "endTime": 3146
    },
    {
      "title": "Tim's resources for authors",
      "startTime": 3146,
      "endTime": 0
    }
  ]
}