Hearing “I’ll pass” can leave an entrepreneur questioning the idea, the pitch, and themselves. What
sits behind that decision? Sarah Gerdes and Chris Grant explore rejection and the realities of raising
capital, drawing on firsthand experiences with investors, family offices, and the advisors who
surround private wealth.
The conversation opens up a world where having money to invest and finding the right business can
remain surprisingly disconnected. Through candid stories, Sarah and Chris examine the requirements
that shape investment decisions: company stage, industry, geography, minimum investment size,
and even whether a founder is willing to relocate. They also discuss misleading funding approaches,
offers that turn into paid fundraising services, and the questions worth asking before sharing your
business story.
The discussion goes deeper into family offices, where generational transitions, changing leadership,
and family demands on wealth can affect investment priorities and future funding. For founders
pursuing capital, it is a conversation about understanding who is across the table, qualifying the
opportunity early, and recognizing when passing may be the right decision on either side.
KEY MOMENTS
01: What “I’ll pass” can reveal about investor fit, business requirements, and the assumptions founders
bring into the room.
02: Inside family-office investing: how investment size, industry, geography, and participation by other
investors can determine whether a conversation goes anywhere.
03: The cost of access: fundraising pitches, pay-to-play introductions, and approaches that promise
investment but lead to a sales conversation.
04: The generational factor: how inheritance, leadership changes, and demands on family wealth can
influence investment timelines and follow-on support.
05: Qualifying the capital: the questions to ask before pitching, the terms worth examining, and an
introduction to the wealth managers and business advisors explored further in a future conversation.
- (00:00) - Welcome and Introductions
- (00:50) - Raising Capital to Fund Your Business
- (02:43) - Inside the World of Private Wealth
- (05:04) - Funding Pitches, Pay-to-Play Offers, and Scams
- (06:39) - The Uber Investment That Got Away
- (07:55) - Family Offices: Ask About the Rules First
- (09:29) - The $100 Million Minimum
- (10:30) - Why Family Offices Seek Direct Investments
- (12:07) - Relationships, Access, and Finding the Right Fit
- (13:43) - The $30 Million Offer That Required a Move
- (16:51) - Sponsor Break: ContractsIQ
- (17:43) - When the Investment Criteria Align
- (18:31) - Generational Wealth and Changing Priorities
- (21:39) - Investor Stability and Future Funding
- (23:05) - A Checklist for Approaching Family Offices
- (23:58) - Helping Investors Find You
- (25:10) - Coming Next: Wealth Managers and Business Advisors
- (25:42) - Closing Thanks