On this episode of the Digital Handshake Podcast, host Scott Jorgensen sits down with Michael Stein to discuss building a premium plastic surgery practice in one of the most competitive markets in the world — New York City.
Dr. Stein shares how he’s grown a thriving breast and body practice on Park Avenue by focusing on exceptional patient care, honest results, and a strong word-of-mouth reputation rather than chasing trends or viral content. The conversation dives into the realities of marketing plastic surgery in today’s social media landscape, including shadow banning, before-and-after censorship, “Dr. TikTok,” and how influencers are shaping patient expectations.
What is The Digital Handshake?
How to take control of your digital identity and turn it into your most powerful marketing asset. Most entrepreneurs know their online presence matters, but few know how to truly leverage it. The Digital Handshake is the official podcast of MediaPSC, where we explore how to optimize your digital identity, build trust at scale, and make every impression count.