2X eCommerce Podcast

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On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently launched a comprehensive eCommerce masterclass “Building Blocks for Success”.

Show Notes

On today’s episode, Kunle is joined by Jason Wong, Founder, Doe Lashes + Wonghaus. Jason is a seasoned expert at all things eCommerce and has recently  launched a comprehensive eCommerce masterclass “Building Blocks for Success”.

Jason advocates a First Principles approach to mastering ecommerce, he does this by reverse-engineering complicated problems and unleashing creative possibilities. 

His “first principles reasoning” breaks down complicated problems into basic blocks and then reassembles them from the ground up. It’s one of the best ways to learn to think for yourself, unlock your creative potential, and move from linear to non-linear results. The first principles approach to reasoning is strongly endorsed by Tesla’s Elon Musk, Charlie Munger and the philosopher Aristotle. Jason used this approach to develop what I think is the most comprehensive ecommerce education program available right now. 

The pandemic has completely shifted the eCommerce industry. For every brand that grew exponentially, there were many that shut shop. Even large and established brands had to reimagine their way of doing business. But let’s take a moment to think about the entrepreneur just getting started in the industry. It will be both exciting and daunting. 

Getting the right guidance at the right time can prevent many expensive lessons. It is with this goal in mind that our guest today has put together a comprehensive resource to help entrepreneurs not only build their business, but also create a brand.

In this episode, Kunle and Jason pick up from where they left off in Jason’s previous appearance last year. You will get to hear about the new challenges eCom brands are facing, ideas for acquisition funnels, getting new customers with zero ad spend and much more . This is a great episode for anyone in or enthusiastic about eCommerce! 


This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  


This episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.

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This episode is brought to you by ShipBob.
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What is 2X eCommerce Podcast?

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail.
Hear firsthand stories from founders of innovative direct-to-consumer brands.
These insights will help you grow in specific areas of your direct-to-consumer business.
hosted by Kunle Campbell