Could your appearance be losing you?
Sales if you have tattoos, long hair or piercings?
You've probably heard some chatter from customers who've made comments
about professionalism or maybe the team or leadership wanting
you to show up a certain way.
Well, in this video, I really wanna dive to the depths of physical
appearance in door to door sales, and specifically in roofing sales
to overcome a lot of the things that we have naturally, because I know.
Two types of people.
There are those people that have tattoos, long hairs and or piercings, and this is
how you feel comfortable and confident, and it's who you are and you wanna bring
this to life, but you know that people are gonna look at you a certain way.
So you kind of button up a little bit during work.
Then there's camp number two, which is the folks that have tattoos
or piercings that they maybe.
Don't serve them anymore, or, you know, like gauged ears and you stopped wearing
them tattoos that you got when you were younger and don't love right now.
So no matter if you're really proud of how you carry yourself and you just
happen to, to fit one of these boxes, or you have a bit of regret about past
life decisions, this video is gonna help you get to the bottom of, of what
really matters to help you thrive.
In this business because at the end of the day, everything that we do
here is designed to help you and your team smash your income goal and give
every customer an amazing experience.
And that starts with how we feel.
So I'm so glad to have you here.
Welcome or welcome back.
My name's Adam Binman, the roof strategist.
And if you know someone that should watch this video, please share it with them.
All right, let's get started.
So, appearance, I wanna take you on a a little journey here now.
Maya Angelo, uh, has this quote, and, and I absolutely love it.
I'm gonna read it to you.
It says, People will forget what you said.
People for will forget what you did, but people will never
forget how you made them feel.
I'm gonna repeat that.
People will never forget.
How you made them feel and how you appear and how you make people feel.
I want you to think of the difference.
Yes, people will have snap judgments.
Yes, people might say mean things to you.
Yes, there are people that might not buy from you based on how you looked,
but they're gonna forget about that.
And oftentimes that first impression when you once interact with them,
they say, Person made me feel really good and it's all a non-issue.
So let's go on a little trip down memory lane.
If you've been a fan of the channel for a while, and by the way, if you
have, I just wanna say, The strategy.
I love you and I am so glad to have you here.
Thank you for all of your support over the years in the evolving, which we joke about
in the office, the evolving hairstyles.
So in this video that I did is called canvasing and prospecting, making a strong
first impression when going door to door.
So how funny is this?
Making a strong first impression.
You have professional short haircut, Adam, and then you've got hippie
Adam with hair that's falling outta.
I always wore a hat.
I later grew my hair into a man bun that you'll see in other videos, and
that man bun, my hair was all frazzled.
I had a bun in it.
I had to keep it clipped up and people started asking me, As I'd been going
around doing training saying, Hey, Adam, you know, how did people take
it when your, your hair was long?
Did that impact sales at all?
And you know what's funny?
That was the first time in my life where I had a very
significant doubling of my income.
So let me re just say that out loud when my hair was at.
My longest, I had the most significant doubling of my income, which means
people didn't not take me seriously.
And at that time was when I was also still serving as a direct response
copywriter and sales consultant working with some quasi celebrities
and some pretty big players on their marketing and sales initiatives.
And not one person didn't hire me that I'm aware of because of my long hair.
And the reason for that is I was really good at what I did and I
focused on what you can see here.
Making people feel really good, so, How does this impact what you
need to be doing and what is, what matters and what doesn't matter?
Well, actually, let me bring this back.
I want to pop back into this YouTube video for a second.
This is about making a strong first impression.
There's things we can control right in this video.
Yeah.
I have long hair.
And you are dead, right?
People might not do business with me, and in fact, I got a bunch of
angry comments on videos in the past.
People making fun of me saying, I'll never trust any guy with a man bun.
I'd never buy from him.
Deal breaker.
And you know what I say?
I'm sorry that's your loss because guess where I am today.
I am running the Roof s YouTube channel and podcast.
I have many, many, many thousands of customers for both storm and retail
in every single state in the US.
I'm working with some of the smallest companies and quite a few of the top
hunter roofing companies in America.
And I'm Owens Corning's latest sales training partner traveling
the US running trainings for them.
So I want to ask you to this, hold me back.
No.
Now I don't share that to brag.
I share that to inspire you and say no one can hold you back and tell you what's
good enough and what's not good enough.
Which brings me to this, your appearance.
Let's talk about camp number one and camp number two.
Camp number one is the folks that you have tattoos, you have piercings.
You're proud of 'em.
It's who you are, where it proudly it is who you are.
My tips to you show up looking professional.
, and I'll get some hate comments on this video, I'm sure of it, but that's okay.
We're doing this for you, not for the angry people on the keyboards.
So tucking your shirt in, wearing a belt and looking put
together is very important.
Cleanliness is number two.
Don't smell like cigarettes or a bar . Easy answer.
Make your sure your breath is fresh.
Make sure you're bathed and your hair doesn't look like you haven't washed it
in months, and you're gonna go a long way.
All right.
Now there are some people who are antigens.
Some say you should only wear khakis or polo or a polo, whatever it is.
To me, you wanna look like a roofer.
A roofer is equipped to show up on the roof that's wearing some sort of of.
Leveled, uh, appearance for being up on a roof.
So that could be jeans, it could be slacks, it could be khakis.
It doesn't matter.
But I sure as heck aren't showing up at a house wearing dress shoes.
You feel me?
All right.
So putting yourself together goes a very, very long way now.
If that's you, cleanliness looking, tidy, looking professional, let the rest rock.
Just focus on being kind to people and know that there's some bad people out
there that just are gonna judge you.
And you know what?
Life's too short to try to please everybody.
Cuz let me tell you this, no matter what you do, even if you
shaved your face, cut your hair.
Removed every tattoo on your body, plugged all the piercings, got your
ears surgically, put back together.
There are still people who aren't gonna wanna do business with you because they
don't like your haircut because they don't like your accent cuz they don't
like you and they're not your customer.
So who freaking cares?
My point is this, be you show up looking like you're there to do a
job, a good job, and make people feel.
Right.
Pretty simple.
Now, if you're someone that maybe you have some of these characteristics
and it doesn't serve you anymore, I want to give you a few really quick
pointers, especially on the tattoo side.
Number one, if you have tattoos, sleeves are a very common one that I see that
people want to cover up because they don't want folks having that knee-jerk
reaction or judgment on someone that shows up at the house, whether
it's door to door or for an inbound.
So what I want you to look for are sun sleeves.
All right?
I'm gonna just write that down.
Sun Sleeves.
These are marketed to cyclists very frequently.
They're designed to breathe.
They're really light and they have a little, uh, rubber, um, thing
that'll hold under your shirt.
So you pull 'em up real high, put 'em up here, shirt goes over it.
It'll almost look like you're in a long sleeve, but they're just.
They're suns sleeves and they're designed to breathe so you don't
bake when it gets crazy, crazy hot.
Um, again, those are are also pretty nice cuz if you do get really hot, you can pour
some water on 'em and it'll cool you off.
So suns sleeves are a really easy fix for tattoos.
Many people I see wearing long sleeve shirts, it just gets so bloody hot.
So isn't an option.
Yes, but suns sleeves are a great backup.
Long hair.
All I say, make it as tidy as you can with your haircut.
Now I had a hat.
In all my previous videos because if I just let my hair go around and go up my
face, it wasn't long enough for a bun.
Now I know you're sitting there judging me and that's okay.
You can, you say, Well, you shouldn't have had it that long.
Well, guess what?
And again, let me remind you, I donated my hair to locks of love to
give a child who needed hair to feel confident while going through chemo
and opportunity to sport what I thought was my lovely long locks of love.
Okay, so, um, just withhold judgment.
People are all different, right?
Any.
If you got long hair, tuck it up, Make it as tidy as you can.
I put mine in a bun to tie it up.
I had a little tail that popped down, so I'd pull that
up and just put a clip on it.
Just trying to tidy it up as best you can.
And on the piercing side of things, what I will say to you, um, if you can on the
piercings, that's something you can take.
Out and put back in with the rare exception of gauges.
If you have gauges, just wear 'em, rock 'em.
We live in a modern world, if you'll like 'em.
All right.
Don't worry about that.
Nose rings, especially the bowl rings or tongue rings or eyebrow rings.
You may wish to go to a lighter stud during work hours.
A.
Or flipping it up in a way, you know, up the nostrils so you don't
see it when you're in the home.
Uh, facial tattoos do impact things a bit more, excuse me, Facial tattoos and
facial piercings, cuz we can't really hide that and people will see us and judge it.
So this is entirely up to you, Rocket, proudly, or find an alternative
to just kind of, um, button up some things during work time.
But honestly, there's really no wrong answer and I don't want you to do
or not do something just for work because life's a lot more than this.
What I love about this industry is that anyone can come in from any
walk of life and be an amazing.
Servant in roofing sales and make an incredible income.
And I want you to do that just as you are as a person.
Now, I'll be lying to you if I said that people may or may not buy from you,
but at the end of the day, who cares?
Because you get to either be a chameleon and fit a mold or just be who you are.
And if you go through all my past videos, I had an evolution.
I was chunkier and heavier.
I had a shaved head, I had.
Weird, awkward hair.
I had super long hair.
I had a man bun.
I cut it again and I just follow what feels good at the time.
And the truth is the long hair was fun, but it got really hot and it got annoying.
I didn't like it falling down.
And then I finally found a good barber and I'm like, Oh, that's it.
I'm just gonna do, do it this way.
And you know, I do have tattoos on my inner wrist, but I
don't let that hold me back.
And if it's ever a time that I think it will just put on a long sleeve shirt.
We live in a modern time.
Here's my last piece of advice to you.
You have to pair how you present with your market.
If you're in a rural, conservative market, you're gonna stand out like a sore
throw, stand out, like a sore thumb, lurk looking some type of way at the same time.
Come out and sell in Colorado anywhere near, excuse me, near Denver.
And you know what up bro?
You want to go shred the naar and jump in my Tacoma, right?
Like, this is just the, the, the stock, the, the culture out here.
So no one's gonna think twice if you have tattoos and long hair
because half the state does.
So just fit how you appear with what feels right to you.
Focus on making customers feel good.
Do not let it hold you back.
And just keep in mind that long hair is different in California and
Colorado than it might be in rural.
Fair enough.
If you know someone who needs to watch this video, do pass it along.
My mission is to help you feel confident in who you are and focus on
what matters most, how you make people feel in being a strong salesperson.
Thanks for joining me in today's video.
If you haven't yet done it, I invite you to get a free copy of
my pitch, like a pro roofing sales training video library right here.
It is now in our brand new free training center with more goodies that'll await.
So click here or hang with me here on YouTube.
Click into this video.
They think you're really gonna love it, and I'll see you on the next.