This Pillow Brand Gets A 12% Signup Rate (Without Giving Up Extra Fields) #193

Often times, when you add extra fields to your forms, you'll see a drop in conversion. But Will Laurenson has found that when visitors understand why you're asking for that additional information (and that it means they'll have a better experience), they're actually more than happy to give it to you. Here's how one pillow brand he works with gets a 12% signup rate without giving up the extra fields they need to create a personalized experience for their visitors.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Will on Twitter
• Check out Customers Who Click
• Check out Sleep Easy
• Sign up for the Masterclass with Loox
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.