Think Fast Talk Smart: Communication Techniques

The importance of “translating” numbers when sharing information.

Show Notes

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“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.” 
Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“ 

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Creators & Guests

Host
Matt Abrahams
Lecturer Stanford University Graduate School of Business | Think Fast Talk Smart podcast host

What is Think Fast Talk Smart: Communication Techniques?

Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, every Tuesday as he sits down with experts in the field to discuss real-world challenges.
How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.
Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.
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