{
  "version": "1.0.0",
  "segments": [
    {
      "speaker": "Ben Walker",
      "startTime": "14.719999",
      "endTime": "23.365",
      "body": "Look like, Hermawan, with those those lessons in mind, what does excellent execution look like? What should we be aiming for in 2026?"
    },
    {
      "speaker": "Hermawan Kartajaya",
      "startTime": "23.365",
      "endTime": "69.63",
      "body": "Yes. You have to go back how to get attention from the customer because it's very difficult to get attention now because everything is automated, right? So, if you you are pouring messages, so they will ignore your message. Number two, after that, after getting attention, you must go into the value proposition. You have to prove that your offer is better than your competitor, or to the reference that is recommended by AI, and then after that, you propose something that is concrete, and then you lead the customer to action."
    }
  ]
}