Ep. 020 Elevating the State of Marketing & Branding in Web3 w Lorraine Sanders, NEAR Marketing DAO

Conversation with Lorraine Sanders. Lorraine has over 20 years of experience as a journalist and a marketer that have taken her from working among VCs in Silicon valley, all the way to the intersection of technology and fashion. Lorraine is also the founder of creative agency, spirit of 608, Council member for the NEAR Marketing DAO and a fellow podcaster.

Show Notes

Some of the topics covered on this show include:

• Weird and wonderful pathway from Journalism into Web3
• Challenges of Journalism & Media in general
• Web 3 as a new paradigm for publishing forcing media back into a more noble place.
• Pronoia & other mental models of highly successful people 
• Importance of Personal Branding
• State of Branding & Marketing in Web3
• Link between Fashion Tech & Web3
• ...more

About Lorraine

• https://twitter.com/lorrainesanders
• https://lorrainesanders.com
• Free Marketing and Bandring Resources: https://lorrainesanders.com/resources
• https://www.spiritof608.com

Mentions & Resources

• Generation Crypto: Marketing Conference that Onboarded Lorraine to NEAR
• 4NTS Youtube Videos taught Lorraine a lot about NEAR, got her excited to leap in
• Carl, fellow Council Member headquartered at a dungeon in Italy
• Alpha Growth: Marketing and Biz Dev for Crypto projects; employer and mentor
• Open Forest Protocol: amazing and inspiring project building on NEAR. Example of intersection of future-focused, positive values and tech.
• Alpha Leaks w AVB Youtube Channel: quality content to help onboard masses
• Chris Herd, pioneering the remote work movement.
• [Book] The Zone of Genius by Gay Hendricks
• 
  

What is Wild User Interviews Podcast (Wuipod)?

People, Product and Crypto.

Wild User Interviews is about open-sourcing open-ended conversations with the creative forces shaping up the decentralised world. In the wild, our guests range from Product Designers to Blockchain Architects, and include topics such as Philosophy and Proof-of-Stake. The common thread being our focus on the human side as he try to deconstruct the frameworks and processes to enable listeners to become the better version of themselves while venturing into the Metaverse.