Why Creators are Creating a New World of Commerce

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary. 

During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research report focused on how brands are tapping creators to:

• Develop long-term, mutually beneficial partnerships that meet specific goals and objectives;
• Build their content arsenals for omnichannel engagement;
• Level up their retail media strategies; and
• Experimenting with new and emerging channels like Connected TV (CTV) advertising. 
  
  

RELATED LINKS

• Learn more about LTK
• Download a copy of the Annual Creator Marketing Study
• Watch the CMO’s Creator Guide webinar on-demand
• Sign up for the Influencer Marketing Strategy Course.
  
  

What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.