Rooster High Radio

When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

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  • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
  • (00:50) - Understanding Differentiators
  • (01:47) - Finding Your Differentiators
  • (08:59) - Implementing Differentiators in Your Business
  • (11:38) - Formal Process of Identifying Differentiators
  • (16:34) - Conclusion and Contact Information

What is Rooster High Radio?

Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them.

Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.