Using Limited Edition Packaging As A Hook To Drive Urgency (And Sell Out Immediately) #258

Jason Wong has founded multiple ecommerce businesses. So if there's anyone you want to be learning from, it's him. And on today's episode, he's sharing how he uses limed edition packaging to lean into scarcity and drive serious sales for his brand, Doe Lashes. Where did he get the inspiration? Mercedes. Here's how it works.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Jason on Twitter
• Check out Doe Lashes
• Download The Ecommerce Marketing Calendar
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.