The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders


In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:
  • Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
  • Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
  • Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
  • Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
  • Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
  • Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
  • Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
  • Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
  • Working in Family Businesses: Discuss the unique aspects of running a family business.
  • Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
  • Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
  • Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.
Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/
https://www.instagram.com/flakebakepatties/

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 
Email: thecashflowshowpodcast@gmail.com
Twitter: https://twitter.com/thecashflowshow 
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To sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.com
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 
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What is The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders?

Join The Cashflow Show with Clayton M. Coke for insightful chats & raw reflections with industry leaders and innovators. Explore entrepreneurship, business growth, and finance through real stories and actionable tips. Perfect for CEOs and founders, this business podcast inspires and educates. Subscribe now for real people, real business, real talk! #BusinessPodcast #Entrepreneurship