The Cashflow Show: Entrepreneurship Insights for Founders, CEOs, and Business Leaders


In this episode, we dive deep into the entrepreneurial journey of transforming a small business into a powerhouse. Mike Williams Co-Founder shares the story of starting Flake Bake and the strategies that led to their success. Here are the key topics we discuss:
  • Starting Flake Bake: Learn how the business was founded and the initial challenges faced.
  • Pivoting to One Product: Discover the decision to focus on a single product and how it impacted the business.
  • Gaining a Local Reputation: Hear how Flake Bake built a strong local presence and loyal customer base.
  • Surviving COVID: Explore how the business adapted to the challenges posed by the pandemic.
  • Creating Systems to Grow the Business: Understand the processes put in place to drive efficiency and scalability.
  • Signing Up for ALDI’s Next Big Thing: Learn about the experience of joining ALDI’s program and the opportunities it brought.
  • Working with ALDI: Get insights into the collaboration with ALDI and how it impacted the business.
  • Father & Son Relationships: Explore the dynamics of working with family and the value it brings.
  • Working in Family Businesses: Discuss the unique aspects of running a family business.
  • Co-Manufacture Support: Learn about the importance of partnerships in manufacturing and distribution.
  • Networking & Social Media: Discover the power of networking and leveraging social media to grow the business.
  • Working with Influencers: Explore the impact of influencer partnerships on brand awareness and sales.
Mike Williams & Flake Bake can be reached here:
https://flakebake.co.uk/
https://www.instagram.com/flakebakepatties/

The Cashflow Show can be reached here:
Website: www.thecashflowshowpodcast.com 
Email: thecashflowshowpodcast@gmail.com
Twitter: https://twitter.com/thecashflowshow 
Instagram: https://instagram.com/thecashflowshowpodcast

Support us via our sponsored & affiliate links
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V1CE Sustainable Business Cards | https://v1ce.co/?ref=b13m2858so

To sponsor or advertise on The Cashflow Show Podcast, contact us at thecashflowshowpodcast@gmail.com
Clayton M Coke can be found here:
LinkedIn: https://uk.linkedin.com/in/claytoncoke
Website: https://www.prmsltd.co.uk
Email: info@prmsltd.co.uk
Twitter: https://twitter.com/prmsltd
Instagram: https://www.instagram.com/prmsltd/

Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] 
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“What are YOU like?” & “60 Second Shoot-out” are both intellectual properties of Dialogue [London] Ltd

(c) Clayton M Coke /PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved 
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What is The Cashflow Show: Entrepreneurship Insights for Founders, CEOs, and Business Leaders?

Hello & welcome to The Cashflow Show in association with PRMS Ltd.

I'm your host Clayton M. Coke.

The Cashflow Show is the radio show disguised as a podcast. During every episode we will be talking to a business owner and entrepreneur and hearing the tales of the origins of their business, their successes & failures and their future in the business world. As well as asking for their best piece of advice.

We ask our guests to pick a book /a film/ an album or single to get to know their tastes and what they enjoy in their spare time.

So if that works for you..Welcome to The Cashflow Show!