HUNGRY.

 

How do you build a brand that feels less like a product and more like a movement? Minor Figures co-founder Will Rixon sits down with Dan Pope in Nashville to talk cold brew, oat milk wars, barista culture, music, psychedelia, America vs the UK, and why brand should solve real commercial problems — not just look good on a mood board.


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ON THE MENU:
[00:00:00] Asking The Question Behind The Question
[00:06:10] Minor Figures Started With Cold Brew
[00:14:11] What Baristas Really Care About
[00:22:24] The Barista Lip Balm Breakthrough
[00:27:05] Minor Figures FM Was Genius
[00:31:12] Fighting The Oat Milk Wars
[00:36:38] Brand As Memory And Inception
[00:42:17] Turning Acid Into A Feature
[00:50:04] Why CPG Brands Feel Hollow
[00:56:41] Out Of Home Gets Weird
[01:03:04] Measuring Creative Vibrations
[01:11:11] Brand As A Moat
[01:19:30] Why British Brands Fail In America
[01:26:16] Sales Built Minor Figures
[01:36:42] America’s Business Culture Shock
[01:44:09] UK Advertising Feels Too Cute
[01:49:27] Why Stu Is A Visionary
[01:52:09] Leaving Minor Figures On Good Terms
[01:58:59] Jazz Lessons For Brand Building
[02:04:18] Every Touchpoint Builds The Brand


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🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
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This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/) 

What is HUNGRY.?

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth.

We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them.

We help you grow bigger, faster, stronger.

Over the last 6 years, we’ve chatted to some insane guests on the poddy:

Rory Sutherland, Seth Godin, Jamie Laing, Spencer
Matthews, Tom Kerridge, Sir John Hegarty,

The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco

Look, I’ll be blunt,

HUNGRY is NOT your normal podcast.
HUNGRY is NOT scripted and sterile Q&A interviews.
HUNGRY is for pretty much no one.
HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations.

got what it takes?
Buckle up. Strap in.

get ready to… FEED YOUR HUNGER