In this episode, Robert sits down with award-winning broadcaster and media coach Steve Orr, co-author of Podcasting for Small Business, to unpack why audio is thriving in the attention economy. With 30+ years in radio, Steve shares what traditional broadcasting can teach modern podcasters about structure, storytelling, and sustaining momentum. They explore the intimacy of audio, why podcasting builds trust in a way other channels can’t, and how small businesses can use it to drive visibility, thought leadership, and real revenue impact. They also dive into why most podcasts “podfade” and how to avoid it, the three-act narrative structure every host should understand, and media training tips for hosts and guests: Focus. Prepare. Practice.
If you’re a founder, marketer, or leader considering podcasting as part of your strategy, this conversation is a practical playbook on how to plan, launch, and sustain it without losing the human element that makes audio powerful. Connect with Steve Orr on
LinkedIn.